YouTube Lead

THE MISSION

Take the Maharishi Ayurveda YouTube channel from 100K to 500K+ subscribers and build it into a leading, trusted global Ayurveda and natural-health media platform.

This is a YouTube growth manager role - not a social media manager role. You will own the strategy, content engine, creative direction, analytics and team required to make YouTube a major audience and business growth channel for Maharishi Ayurveda.

WHAT YOU WILL OWN

- YouTube Growth: Develop and execute the 12 - 24 month roadmap across Long-form, Shorts, Search, Browse and Suggested.

- Content Strategy: Build content pillars, recurring shows and scalable franchises around the health questions consumers actually care about.

- Creative: Own concepts, hooks, storytelling, titles, thumbnails and packaging; continuously test and improve CTR and retention.

- Audience: Grow new viewers while increasing returning viewers, watch time and subscriber conversion.

- Analytics: Own weekly/monthly performance reviews; use YouTube data to decide what to stop, start, improve and scale.

- Creators and Experts: Identify and manage collaborations with doctors, Ayurvedic experts, wellness professionals and relevant creators.

- Team: Lead producers, writers/researchers, editors, designers, production partners and agencies.

- Brand: Translate Ayurveda's knowledge and credibility into engaging, modern, accessible content for Indian and international audiences.

- Business Impact: Build YouTube into an engine for brand awareness, audience acquisition, website/product discovery and long-term growth.

THE IDEAL CANDIDATE

A YouTube growth operator / media entrepreneur who has personally scaled channels - not simply managed uploads.

Must have:

- 7 - 12 years overall experience; 4+ years hands-on YouTube experience

- Demonstrated success growing a YouTube channel/audience significantly

- Deep understanding of YouTube Analytics, CTR, retention, watch time, traffic sources and subscriber conversion

- Strong instincts for titles, thumbnails, hooks and storytelling

- Experience developing repeatable content formats/franchises

- Strong creator, production and team-management skills

- Analytical + creative + commercially minded

Ideal background: Health, wellness, nutrition, fitness, beauty, food, lifestyle, education or consumer media.

Ayurveda experience is a plus, but not essential. The ability to build a large audience is the priority; Ayurvedic experts will provide subject-matter depth and validation.

THE KIND OF PERSON WE WANT

Someone who thinks: "What will millions of people want to watch?" - not: "What should we post this week?"

You are curious, entrepreneurial, data-driven and creatively ambitious. You enjoy testing ideas, challenging assumptions and turning audience insights into winning content.

90-DAY EXPECTATION

Within the first 90 days, you will:

1. Audit the existing channel and analytics.

2. Identify the biggest growth opportunities.

3. Define the target audience and content architecture.

4. Develop new content pillars and repeatable franchises.

5. Establish title/thumbnail and analytics testing processes.

6. Build a creator/expert collaboration pipeline.

7. Present and begin executing a 12-month roadmap to 500K+ subscribers.

SUCCESS WILL BE MEASURED BY

Subscriber growth - Monthly/unique viewers - Returning viewers - Watch time - Views/video - CTR - Audience retention - Subscriber conversion - Growth of Browse/Suggested/Search - Performance of new content franchises - YouTube-driven business impact