Youtube Graphic Designer

About the Role

We are looking for a creative and performance-driven YouTube Graphic Designer who can create high-quality, engaging visuals for YouTube content, with a strong understanding of what drives CTR, views, and audience engagement.

Key Responsibilities

• Design high-CTR YouTube thumbnails for both Shorts and Long-Form (LF) videos.
• Create visually compelling Shorts creatives, banners, channel assets, and promotional creatives.
• Understand YouTube trends, audience behaviour, and thumbnail best practices.
• Develop multiple thumbnail concepts and variations based on content and performance insights.
• Collaborate with Content Managers, Editors, and YouTube teams to understand video context and creative requirements.
• Maintain consistency in branding, typography, colours, and visual identity across channels.
• Analyse thumbnail performance and continuously improve creatives based on CTR and engagement data.
• Handle multiple channels and deliver creatives within defined timelines.

Required Skills & Tools

• Adobe Photoshop mandatory
• Adobe Illustrator good to have
• Canva – good to have
• Basic knowledge of Figma is an added advantage.
• Strong understanding of YouTube thumbnail design and CTR optimisation.
• Good knowledge of typography, colour theory, composition, and visual hierarchy.
• Ability to create attention-grabbing thumbnails while maintaining brand guidelines.
• Strong creative thinking and ability to work with tight deadlines.

Preferred Experience

• 1–4 years of experience in YouTube thumbnail design / digital content design.
• Prior experience working on education, media, entertainment, or content-driven YouTube channels is preferred.
• Candidates should have a strong portfolio showcasing YouTube thumbnails, especially Shorts and Long-Form content.

Work Location

Bengaluru | Work From Office (WFO)

What We’re Looking For

Someone who combines strong design fundamentals with a YouTube-first mindset and understands that a thumbnail is not just a creative asset but an important driver of CTR and video performance.