YouTube Content & Growth Strategist

About the Role

We are looking for a YouTube Content & Growth Strategist to take ownership of a new faceless YouTube brand being built for a global English-speaking audience.

The channel sits at the intersection of psychology, spirituality, self-awareness, manifestation, ancient wisdom and modern life.

This is not a traditional social-media-manager role.

We are looking for someone who understands how YouTube actually grows through:

• strong topic selection
• clickable titles
• high-performing thumbnails
• audience psychology
• storytelling
• retention
• competitor research
• analytics
• repeatable content systems

The ideal candidate should be able to take a channel from zero to a scalable content operation.

Key Responsibilities

1. YouTube Strategy

• Develop and continuously refine the overall YouTube content strategy.
• Identify high-potential topics based on audience demand, competitor activity and emerging trends.
• Build monthly and quarterly content roadmaps.
• Identify repeatable content formats and winning content pillars.
• Understand the difference between search-led, browse-led and recommendation-led content.

2. Competitor & Trend Research

Regularly analyse relevant YouTube channels and content categories, including:

• psychology
• spirituality
• philosophy
• self-development
• manifestation
• storytelling
• faceless media channels

Track:

• breakout videos
• title patterns
• thumbnail styles
• recurring topics
• posting frequency
• audience comments
• content gaps
• emerging trends

The role should identify what is already working and, more importantly, what competitors are not doing yet.

3. Topic, Title & Thumbnail Strategy

Own the packaging of every long-form video.

For each topic, develop:

• working title options
• final title recommendation
• thumbnail concept
• emotional trigger
• curiosity angle
• target viewer
• reason the viewer should click

Titles should avoid generic formats and instead focus on strong emotional or psychological problems.

Example:

Avoid

5 Lessons From the Bhagavad Gita

Prefer:

The Bhagavad Gita's Cure for Overthinking

4. Script & Content Direction

• Create detailed research briefs for writers or AI-assisted scripting workflows.
• Ensure every video has a strong narrative structure.
• Improve first 30-second hooks.
• Review scripts for pacing, relevance and retention.
• Make sure content is understandable to an international audience.
• Coordinate fact-checking and source verification.

The strategist does not necessarily need to write every script personally, but should be capable of recognizing what makes a good YouTube script.

5. Production Coordination

Work closely with:

• video editor
• thumbnail designer
• AI production tools
• researcher/content team

Provide clear briefs for:

• B-roll
• visual direction
• text overlays
• pacing
• transitions
• music
• emotional moments
• thumbnail design

Ensure the final video delivers on the promise made by the title and thumbnail.

6. Shorts & Instagram Repurposing

Identify the best short-form opportunities from every long-form video.

Each long-form video should ideally generate:

• 34 YouTube Shorts
• 34 Instagram Reels
• additional carousel/post opportunities where relevant

Short-form content should have its own hook and should not simply be random excerpts from long videos.

7. YouTube Analytics & Growth

Monitor performance through YouTube Studio.

Track metrics including:

• impressions
• CTR
• first 30-second retention
• average view duration
• average percentage viewed
• traffic sources
• subscriber conversion
• returning viewers
• top-performing topics
• thumbnail performance
• Shorts performance

Translate analytics into clear content decisions.

The role should answer questions such as:

• Why did this video outperform?
• Why did viewers leave?
• Should we make more videos on this topic?
• Was the problem the topic, thumbnail, title or content?
• Which audience segment is emerging?

Ideal Candidate

We are looking for someone who:

• has hands-on YouTube strategy experience
• understands faceless YouTube channels
• understands audience psychology
• is highly comfortable with analytics
• has strong research skills
• understands storytelling and retention
• understands thumbnails and CTR
• can identify trends without blindly copying them
• can work with AI-assisted content-production tools
• has excellent written English
• can manage a production pipeline independently
• is proactive and highly organized

Preferred Experience

Preferred but not mandatory:

• 2+ years working on YouTube channels
• experience growing one or more channels
• portfolio demonstrating measurable results
• experience with faceless channels
• experience with AI-led content creation
• experience with psychology, spirituality, education or self-development content
• experience working with editors and designers

Candidates from strong digital-media, creator-economy or content-strategy backgrounds are also encouraged to apply.

Tools You Should Be Comfortable With

Candidates should ideally have experience with some of the following:

• YouTube Studio
• ChatGPT / AI research tools
• Google Sheets
• Google Drive
• Canva
• Photoshop
• CapCut
• Premiere Pro
• vidIQ / TubeBuddy or similar research tools
• AI video or image-generation tools

Experience with every tool is not mandatory.

The ability to understand content strategy and audience behavior is more important than knowing a particular software.

What This Role Is NOT

This is not primarily:

• social-media posting
• basic video uploading
• keyword stuffing
• generic SEO
• copying trending videos
• generating AI content in bulk
• community management

We are specifically looking for someone who can think like a YouTube strategist and content operator.

To Apply

Please share: [email removed]

• your CV
• LinkedIn profile
• YouTube channels you have worked on
• your exact role on those channels
• measurable results achieved
• 3 examples of videos you helped conceptualize or grow
• current salary / expected salary
• notice period