Youtube Channel Manager

Mid-Level YouTube Growth Manager (Kids' Animation & IP)

Key Candidate Profiling

• Ideal Background: Look for candidates who have worked on established digital kids' brands, animation studios, or MCNs (Multi-Channel Networks) handling children's content.
• The "Must-Have" Screen: They must demonstrate a proven track record of growing a YouTube channel from scratch or a low baseline to sustainable monthly views, specifically within the COPPA (Children's Online Privacy Protection Act) framework.
• The Traps to Avoid: Avoid generalists who only know standard YouTube SEO. The YouTube Kids ecosystem is entirely differentlikes, comments, and community tabs are disabled, meaning standard engagement growth hacks do not work.

Job Description Template

Role: YouTube Growth Manager / Channel Strategist (Mid-Level)
Focus: Kids' Entertainment & Animated IP

Job Overview
We are seeking an data-driven, creative YouTube Growth Manager to launch and scale our newly developed animated kids' IP. Your primary mandate is to take our pre-finished animations, characters, and storylines and strategically position them to dominate the YouTube and YouTube Kids algorithms. You will own the channel strategy, optimization, metadata, and performance analytics to turn our creative assets into a highly viewed digital brand.

Core Responsibilities

• SEO & Metadata Optimization: Conduct rigorous keyword research tailored to kids' search behaviors and parental co-viewing patterns. Write highly optimized, compelling titles, descriptions, and tag structures.
• Visual Strategy Execution: Conceptualize high-CTR, vibrant, and policy-compliant thumbnail concepts. Collaborate directly with our design team to ensure visual branding is click-worthy for young audiences.
• Algorithm & Compliance Navigation: Stay ahead of the strict COPPA, GDPR-K, and YouTube Kids guidelines. Ensure all content distribution strategy fully adheres to platform rules while maximizing organic reach.
• Competitor & Trend Analysis: Monitor top-tier kids' animation channels (e.g., Cocomelon, Pinkfong, Bluey clones) to extract formatting trends, audio trends, runtime preferences, and content gaps.
• A/B Testing & Iteration: Continuously run split tests on thumbnails, titles, and video sequencing (playlists, end screens) to improve CTR and Average View Duration (AVD).
• Analytics & Reporting: Convert complex YouTube Analytics data into actionable creative insights for the production team (e.g., pointing out exactly where retention drops so the animators can adjust pacing).

Required Qualifications & Skills

• Experience: 3-5 years of dedicated YouTube growth experience, with at least 12 years specifically managing channels categorized as "Made for Kids."
• Proven Track Record: Portfolio or case studies showing clear channel growth (e.g., growing a channel to 100k+ subscribers or driving millions of organic views).
• Tools Mastered: Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.
• Strategic Mindset: Deep understanding of how standard YouTube differs from the YouTube Kids app ecosystem and its algorithmic traffic sources (Suggested Videos vs. Search).