Writer / Copywriter

Company Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role Overview

We're looking for a creative and culturally aware Writer who can develop strong concepts and write engaging, platform-first content across digital formats. The ideal candidate understands internet culture, audience behavior, and storytelling for social media, with the ability to turn briefs into impactful scripts, campaigns, and branded content.

Key Responsibilities

• Conceptualize and develop creative content ideas across fashion, beauty, lifestyle, fintech, and culture
• Translate brand briefs into engaging, audience-first storytelling formats
• Develop strong hooks, narratives, and platform-native concepts optimized for engagement
• Adapt brand tone, messaging, and writing style across multiple formats and audiences
• Collaborate with strategy, production, and creative teams throughout the content development process
• Write scripts for Instagram Reels, YouTube videos, branded films, digital ads, and creator-led content
• Research social trends, pop culture, and emerging digital formats to create relevant content
• Create pitch notes, moodboards, and creative references for campaigns and presentations
• Write dialogue, voiceovers, captions, and on-screen copy for video content
• Ensure scripts are concise, visually engaging, and aligned with production feasibility
• Participate in creative reviews and contribute ideas during campaign development
• Manage multiple projects while maintaining quality and fast turnaround timelines

Key Skills

• Creative Writing & Storytelling
• Scriptwriting for Short-form Content
• Branded Content & Campaign Ideation
• Social Media & Platform-first Thinking
• Trend Research & Audience Understanding

Qualifications

• 3–6 years of experience in creative writing, branded content, advertising, or digital media
• Strong understanding of social-first storytelling and short-form video formats
• Excellent writing, conceptual thinking, and communication skills
• Experience working with brands, agencies, creators, or production teams preferred
• Portfolio/showreel featuring branded or digital content is mandatory