Workflow Management Senior Manager - Ads Campaign Operations - Gamma

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Role Overview

This Senior Marketing Manager holds broad responsibility for the ACO Workflow and has in depth knowledge of email marketing operations. This role will oversee all vertical pods and horizontal enablement teams in Marketing. Reporting directly to the IN Sales and Marketing Associate Director, you will manage multiple dedicated Pod in Ads Campaign Operations. This role ensures cross-functional cohesion between these pods while working in close partnership with global teams across APAC & US to ensure the execution of global business objectives and immediate goals.

Position Responsibilities

• Direct Reporting & Alignment: Report directly to the IN Sales and Marketing Associate Director, serving as their senior point of contact and ensuring direct alignment between their strategic vision and the operational execution of the pods in ACO.
• Global Partnership: Work closely with IN & US Marketing Leadership to align on shared goals and deliverables that are required from both US/APAC teams.
• Cross-Functional Scale & Quality: Ideate and lead cross-site projects that positively impact productivity, quality, and Customer Experience (CX). Deep dive to create Root Cause Analyses (RCAs) and develop remediation strategies for escalations, ensuring seamless assimilation of process changes. Collaborate with the Process Excellence and Tools and Automation teams to ensure that optimization projects are prioritized and that the pods are driving efficiency globally.
• Manage Multiple Pod Leads: Directly lead, develop, and coach a team of TLs and managers, setting clear performance expectations, KPIs, and career development plans across all vertical pods. In addition to regular coaching and mentoring to managers, hold frequent skip-level sessions with the wider team to guide and elevate their performance. Additionally, serve as a backup to Managers in their absence and ensure that adequate coverage is provided to run seamless operations.
• Strategic Oversight: Provide overarching direction to ACO Managers overseeing channel strategy, operational excellence, brand awareness, and revenue growth goals across high-impact programs.
• Executive Stakeholder Management: Act as the escalation point for each pod, managing executive stakeholders globally and ensuring that the specialized output required by the matrixed structure meets the team's global business objectives. Primarily accountable for the execution of projects, timelines, and resource management within their area.
• Program Governance & Performance Oversight: Oversee long-term planning including annual roadmaps and OKRs. Review and guide Weekly and Quarterly Business Reviews (WBRs/QBRs), ensuring consistent tracking of performance metrics, ROI, and proactive SLA management to ultimately ensure that the operations are performing optimally. Also lead people performance management for ACO.
• Toolstack Governance: Ensure operational rigor across unique toolstacks (including tools like Gamma, GNP etc) and oversee the full lifecycle of integrated workstreams including intake, production, and data analytics.
  
  

Minimum Qualifications

• Degree in marketing required or a related field.
• 16+ years of experience in marketing operations and digital marketing including extensive experience in email marketing.
• 8+ years of experience with operating email marketing campaigns , including developing comprehensive media strategies across various digital channels.
• 8+ years of people management experience, specifically including managing managers.
• Proven track record of leading large-scale, multi-channel marketing programs.
• Strong experience in stakeholder management at senior/executive levels.
• Demonstrated success in driving operational excellence and process transformation.
• Excellent understanding of the online advertising ecosystem and various pricing models
  
  

Preferred Qualifications

• Experience working with global teams and complex organizational structures.
• Experience with email marketing automation tools (e.g., Eloqua, Hubspot, Marketo).
• Ability to operate in fast-paced, ambiguous environments with high ownership.
• Experience driving standardization, cross-channel process improvements, and maintaining rigorous performance standards (SLAs).
  
  

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences
  
  

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Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [HIDDEN TEXT].