WhatsApp & Retention Marketing Specialist
Studio Aps · Remote · remote · Posted 36d ago
Undisclosed1–2 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
What this role actually does
The Retention Marketing Specialist owns WhatsApp marketing for a portfolio of D2C brands - building automated flows, running broadcast campaigns, and turning first-time buyers into repeat customers. This role generates revenue without incremental ad spend.
About Studio APS
About Studio APS
Studio APS is a performance marketing agency based in Kolkata. We manage crores in annual ad spend across Meta, Google, and Amazon for fast-growing D2C brands. We work in pod structures, go deep on fewer brands, and focus on measurable growth outcomes.
The work
Your week, roughly
- Build and manage WhatsApp automation flows - welcome, abandon cart, post-purchase, win-back, upsell
- Plan and execute 4-6 WhatsApp broadcast campaigns per month per brand
- Segment customer lists for targeted campaigns based on purchase history and behaviour
- Write conversational WhatsApp copy that feels human, not like a broadcast
- Manage tools like Interakt, AiSensy, or Wati and stay on top of platform updates
- Track and report on revenue attributed to WhatsApp - opens, clicks, conversions
- Run email flows and campaigns as a secondary channel via Klaviyo or similar
- Work with media buyers to align retention campaigns with paid acquisition strategy
The fit
What we are looking for
- 1-2 years in WhatsApp marketing, retention marketing, or CRM for a D2C brand or agency
- Hands-on experience with at least one WhatsApp BSP - Interakt, AiSensy, Wati, or similar
- Good copywriting instinct - your messages feel like they came from a friend
- You understand the customer lifecycle - win-back is not the same as upsell
- Data-oriented - you track revenue per campaign, not just send volume
- Email marketing experience is a strong plus - Klaviyo, Mailchimp or any ESP
Why join
Why Studio APS
- Work on a channel that most agencies in India are still figuring out - you will be ahead of the curve
- Your work directly reduces CAC by bringing customers back without ad spend
- Small, focused team where your campaigns are visible and measurable
- Direct mentorship from founders and senior operators
Growth
Where this role leads
25,000 to 35,000 per month based on experience.
Compensation
What you will be paid
INR 30,000 to INR 50,000 per month, with performance-linked incentives based on capability and outcomes.
Work mode
How we work here
Fully remote. In-office collaboration in Kolkata is welcomed for onboarding and strategy reviews.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAutomationcrmCampaignapsBspMailchimpRetention MarketingAcquisition StrategyWhatsapp MarketingKlaviyoCopy WritingOnboardingUpsellPerformance Marketingmarketing