Website Developer & Performance Marketing

Here's a professional Job Description for a hybrid role that combines

Website Development and

Performance Marketing , ideal for a digital agency or growing business.

Job Title: Website Developer & Performance Marketing Executive

Location: Kandivali West, Mumbai (On-site)

Experience: 2–3 Years

Employment Type: Full-Time About the Role We're looking for a talented professional who enjoys both building high-performing websites and driving measurable marketing results. This is a hybrid role where you'll be responsible for developing websites, optimising user experience, and managing paid advertising campaigns across multiple platforms. If you're someone who loves creating websites that convert and enjoys analysing campaign performance to generate leads and sales, we'd love to hear from you. Key Responsibilities Website Development

• Develop responsive websites using WordPress, Shopify, Webflow, Wix, or custom HTML/CSS/JavaScript.
• Build landing pages focused on lead generation and conversions.
• Customize themes and plugins based on project requirements.
• Ensure websites are mobile-friendly, fast-loading, and SEO-friendly.
• Integrate forms, payment gateways, CRMs, analytics, and third-party tools.
• Perform website maintenance, troubleshooting, and security updates.
• Optimize website speed and Core Web Vitals. Performance Marketing
• Plan, execute, and optimize campaigns on Google Ads and Meta Ads.
• Set up conversion tracking using Google Tag Manager and Google Analytics.
• Conduct keyword research and audience targeting.
• Create and optimize Search, Display, Shopping, Performance Max, Lead Generation, and Remarketing campaigns.
• Monitor campaign performance and improve ROAS, CPL, CTR, and conversion rates.
• Prepare monthly performance reports with actionable insights.
• Coordinate with designers and content creators for ad creatives. - Required Skills Website Development
• WordPress (Elementor preferred)
• Shopify
• HTML5, CSS3, JavaScript
• Responsive Design
• Website Speed Optimization
• Basic PHP knowledge (preferred)
• Experience with hosting, domains, and DNS Marketing
• Google Ads
• Meta Ads
• SEO
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Conversion Tracking
• Remarketing
• Landing Page Optimisation Preferred Qualifications
• Bachelor's degree in Marketing, IT, Computer Science, or a related field.
• Google Ads Certifications are a plus.
• Experience managing multiple client accounts is preferred.
• Knowledge of automation tools like Make.com or Zapier is an advantage.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar productivity tools. What We're Looking For
• Strong problem-solving skills
• Analytical mindset with attention to detail
• Ability to manage multiple projects simultaneously
• Good communication and client-handling skills
• Self-motivated and eager to learn new technologies
• Ability to work independently while collaborating with a team Bonus Skills (Good to Have)
• Shopify Liquid
• Webflow
• Basic UI/UX understanding
• Email marketing
• CRO (Conversion Rate Optimization)
• Basic graphic design using Canva or Adobe Creative Suite
• Experience with CRM integrations