Webinar Manager

Your Tasks:

1. Webinar Programme Ownership :
2. Plans, coordinates, and executes end-to-end webinar programmes across Europe, ensuring alignment with business objectives and consistent delivery standards.
3. Technical Webinar Management (ON24) :
4. Manages all technical aspects of webinar delivery, including ON24 setup, configuration, scheduling, live session execution, and post-event processing.
5. Content & Speaker Coordination :
6. Works closely with internal experts and external speakers to structure and deliver high-quality, engaging B2B webinar content.
7. Workflow Design & Marketing Automation (Marketo) :
8. Designs and implements automated workflows, nurture streams, and drip campaigns to support webinar journeys and lead management.
9. Email Campaign Execution (Marketo) :
10. Builds and executes webinar-related email campaigns in Marketo, including invitations, reminders, follow-ups, landing pages, and audience segmentation.
11. Performance Tracking & Reporting :
12. Monitors key webinar KPIs (registrations, attendance, engagement, conversion) and provides structured reporting with actionable insights.
13. Data-Driven Optimization :
14. Analyzes webinar and campaign performance data, deriving clear recommendations to improve engagement, conversion, and overall programme effectiveness.

Your Qualifications:

1. Minimum Bachelors Degree Graduate.

2. 3-5 years of relevant experience.

Additional Information:

1. Proficient in ON24 for webinar and virtual event production, including setup, moderation, and analytics
2. Proficient in Marketo, experience in using email analytics and dashboards in Marketo.
3. Project Management skills to coordinate timelines, budgets, and ability to work with cross-functional international teams.
4. Data-Driven Mindset to evaluate event performance and optimise future initiatives.
5. Technical Agility to troubleshoot live issues and manage hybrid event environments.
6. Strong communication skils for briefing speakers, aligning teams, and engaging audiences. (English C2 level)