Web & Marketing Operations Specialist

We’re looking for a hands-on

Web & Marketing Operations Specialist who can own the technical layer of a campaign funnel end-to-end. You’ll work at the intersection of

Web, CRM, Analytics, Tracking, Paid Media, and Conversion , turning approved content and creative into a functional, measurable, and conversion-ready funnel. What You'll Own:

• Build and optimise responsive campaign landing pages
• Work with platforms such as

Webflow, WordPress, Wix, HubSpot CMS , or similar

• Integrate landing pages with

HubSpot CRM , including forms, contact properties, lead-source and UTM capture

• Implement and validate

Meta Pixel, Events Manager, and conversion events

• Set up/audit

GA4 and Google Tag Manager

• Build and maintain

UTM and attribution frameworks

• Implement technical

SEO/GEO elements including metadata, heading structure, alt text, schema and URL structure

• Conduct end-to-end funnel QA across

landing pages, CTAs, forms, CRM, tracking, purchases and conversions

• Support campaign readiness and troubleshoot technical issues during launch
• Analyse post-launch performance and identify technical friction and conversion drop-offs What We're looking for:
• 3+ years of hands-on experience in web/marketing operations
• Strong landing-page development experience
• Experience with

HubSpot, GA4, Google Tag Manager and Meta Pixel/Events Manager

• Strong understanding of conversion tracking, UTM parameters and attribution
• CRM integration experience
• Strong QA, debugging and troubleshooting skills
• Working knowledge of

HTML/CSS and basic JavaScript

• Understanding of responsive implementation, CMS/page builders and basic domain/DNS concepts Experience working with:
• Marketing or performance marketing teams
• Campaign funnels and lead-generation campaigns
• Conversion-focused landing pages
• Agencies
• Personal brands, authors, coaches, consultants or professional services What Success looks like:
• You’ll be successful if you can ensure that the

entire technical funnel works reliably before paid media goes live , provide clean attribution across every CTA, and quickly diagnose and resolve issues during the campaign.

• This is

not a basic website-development role. We’re looking for someone who can take ownership of the

technical funnel end-to-end, from landing page to CRM to tracking to conversion and QA.