Web Experience & Design Systems Lead (AI-Native Web)

Does not manage initially; may scale into team leadership over time

Role Summary The Web Experience & Design Systems Lead owns the

visual language, UX system, and design integrity of the RapidCanvas website across both current (Webflow) and future (React/Next.js) environments. This role is responsible for designing not just pages—but a

scalable, AI-compatible design system that enables rapid content deployment, consistent user experience, and high-performance storytelling across the site.

They Operate At The Intersection Of

• Brand expression
• UX and interaction design
• Component-based systems
• AI-assisted content workflows

Success In This Role Means RapidCanvas Can Move From

• Manual page creation → system-driven page generation
• Inconsistent design → governed, reusable components
• Static website → dynamic, intelligent experience layer This role is critical to unlocking the next phase of the website: A system where content can move from a doc → structured page → live experience in minutes, without breaking design integrity.

What This Role Owns Externally, the website experience:

• Feels cohesive, modern, and category-defining within seconds
• Communicates technical depth + clarity without overwhelming the user
• Maintains visual consistency across all pages, modules, and flows
• Supports conversion, credibility, and storytelling simultaneously
• Evolves quickly without degrading design quality

Internally, The Design System

• Enables AI-assisted page generation without visual drift
• Provides clear component libraries, layouts, and usage rules
• Is easily used by Marketing, Product, and Engineering
• Reduces design bottlenecks through structured reuse
• Acts as a single source of truth for web experience

Operationally

• Design is systematized, not recreated per page
• New pages can be built quickly without breaking UX or brand
• AI-generated outputs stay within defined design guardrails
• Design and development work in sync (not sequentially or in conflict)

Core Responsibilities

• Design System Architecture & Guardrails
• Define and build a modular design system for the website (components, layouts, patterns)
• Create clear rules and constraints for how pages are structured and assembled
• Develop reusable: + Section templates + Layout patterns + Interaction behaviors
• Ensure the system works across: + Webflow (short-term) + React / Next.js (long-term)

Key Principle AI should assemble from a system—not invent design.

• UX & Interaction Design
• Design intuitive, elegant user journeys across: + Core pages (homepage, product, solutions) + Content hubs and thought leadership + Conversion flows
• Balance: + Simplicity vs. depth + Storytelling vs. usability
• Ensure clarity in: + Navigation + Information hierarchy + User flow
• AI-Compatible Design Enablement
• Translate design system into formats usable by: + AI workflows (MD files, structured inputs) + Engineering (component libraries)
• Partner with engineering to: + Enable doc → page workflows + Ensure generated pages remain consistent with design rules
• Define how: + Content structure maps to layout + Layout maps to components + Components map to code

This Directly Supports The Goal “Content in a doc → AI-assisted generation → production-ready page”

• Website Design & Page Creation
• Design key pages and templates for: + Product and solutions + Industry narratives + Case studies and proof
• Support rapid iteration cycles: + Campaign pages + Event landing pages + Sales enablement pages
• Ensure consistency across all outputs
• Collaboration with Engineering & Marketing
• Work closely with: + Engineers building React/Next.js experience + Marketing creating content (Kavya, team)
• Ensure: + Clean handoffs (design → dev) + No design drift in implementation
• Align design decisions with: + GTM priorities + Sales usage + Content strategy
• Continuous Optimization & Evolution
• Refine system based on: + Performance data + User behavior + Team feedback
• Evolve the design system as: + New use cases emerge + AI workflows expand
• Prevent: + Design fragmentation + Over-complexity + One-off solutions

Key Outcomes & Success Metrics

• A clear, scalable design system is established and adopted
• Website maintains high visual and UX consistency at scale
• Time to launch new pages is significantly reduced
• AI-generated pages adhere to design standards automatically
• Website supports GTM, sales, and content workflows seamlessly
• Engineering + design collaboration is tight and efficient

Ideal Profile

• 5–10+ years in: + Web design + UX/UI design + Design systems
• Strong experience designing component-based systems, not just pages
• Experience working with: + Webflow (required for near-term) + React / Next.js environments (strong plus)
• Deep understanding of: + UX principles + Information architecture + Responsive design
• Familiarity with: + AI-assisted workflows (or strong interest in learning) + Structured design systems (tokens, components, patterns)

Critical Traits

• Systems thinker (not just visual designer)
• High attention to detail (no drift, no sloppiness)
• Comfortable in fast-moving, evolving environments
• Able to balance: + Speed vs. quality + Creativity vs. constraints
• Collaborative with both technical and non-technical teams

What This Role Is Not

• Not a pixel-only designer
• Not a brand-only creative
• Not a passive executor of requests This is a

builder of a design system that enables scale.