Web Content Writer

A Web Content Writer at Rubico is responsible for creating high-quality, conversion-focused content that supports pipeline growth across multiple B2B marketing channels and ICPs.

Required Skills:

• 2+ years of hands-on experience in web content creation, copywriting, and content strategy for B2B brands.
• Strong creative and conversion-focused copywriting skills
• Experience writing:
  • Landing pages
  • Paid ad copy
  • LinkedIn content
  • Email campaigns
  • B2B marketing content
• Strong understanding of B2B SaaS or B2B services marketing
• Ability to write for different audiences and adapt tone/voice accordingly
• Native-level proficiency in American business English
• Strong understanding of buyer psychology, hooks, and conversion-focused messaging
• Ability to produce high-quality content consistently under deadlines
• Comfortable receiving and implementing detailed feedback
• Experience with:
  • Google Docs and standard writing tools
  • WordPress or similar CMS platforms
  • LinkedIn content workflows
  • Project management tools such as Asana, Trello, ClickUp, or Monday.com
• Familiarity with AI writing tools, such as Claude, while maintaining independent writing quality

Good to Have:

• Familiarity with Figma for collaboration with design teams
• Basic understanding of Google Ads and LinkedIn Ads campaign structures
• Experience with email marketing platforms
• Experience writing for US-based B2B audiences and clients
• Background in both B2B and consumer/editorial writing
• Understanding of SEO and content optimization principles
• Experience working in fast-paced marketing or agency environments

Key Responsibilities

• Write and optimize landing page copy for paid campaigns and ICP-specific initiatives
• Create paid ad copy for Google Ads and LinkedIn Ads
• Develop LinkedIn organic content aligned with marketing strategy
• Write lead magnets, downloadable assets, sales collateral, and marketing content
• Create email sequences for nurture campaigns, outbound campaigns, referrals, and sales enablement
• Support outbound marketing initiatives with targeted messaging, one-pagers, and campaign assets
• Collaborate with the design team on creative briefs, landing pages, and marketing assets
• Incorporate feedback efficiently through iterative review cycles
• Conduct audience, competitor, and industry research to strengthen messaging and positioning
• Maintain consistent brand voice across multiple ICPs and marketing channels