Web Content Specialist

Job Identification

• Function: Marketing
• Job Level: B
• Job Title: Web Content Specialist
• Reports To: Director of Web Optimisation
• Department: Global Digital Marketing
• Location: Bengaluru

General Job Summary

Aptean is seeking a proactive and detail-oriented Web Content Specialist to publish and maintain web content across its portfolio websites. The role turns content from SEO and marketing teams into accurate, well-built, current, consistent, and search-ready pages.

Scope

Publishes and maintains content across Logility, Merlin Business Software, SSG Insight, and other English-language portfolio websites. The role covers WordPress publishing, routine content updates, on-page SEO, content maintenance, quality assurance, brand consistency, GDPR and accessibility compliance, request management, and issue reporting.

Organization

Reports to the Director of Web Optimisation within the Global Digital Marketing team.

Principal Duties and Responsibilities

• Publish new content and updates in WordPress across the portfolio sites, ensuring content is accurate, up to date, and live on time.
• Handle routine update requests from the SEO, content, and regional marketing teams, including copy, images, links, and resources.
• Apply on-page SEO elements when publishing, including titles, meta descriptions, headings, alt text, and internal links, following guidance from the SEO Specialist.
• Keep existing pages current by fixing broken links, updating outdated information, and retiring old content.
• Check every page before and after publishing for accuracy, formatting, and responsiveness across devices.
• Ensure content follows Aptean brand guidelines and each sites templates and style.
• Ensure published content meets GDPR requirements and web accessibility standards, including WCAG.
• Track and prioritise publishing requests so work is delivered on time and nothing is missed.
• Flag technical issues, broken journeys, or content problems to the WordPress Developer, QA Engineer, or CRO Lead.

Job Specifications

Education

• Bachelors degree
• Masters degree
• Ph.D.
• J.D. (law)

Work Experience

Hands-on experience publishing and managing content in WordPress. Experience with image editing, including resizing images, converting image file formats, and making minor adjustments before uploading, is beneficial.

Knowledge

Working knowledge of HTML and CSS, on-page SEO, content formatting, GDPR, web accessibility standards including WCAG, responsive web presentation, WordPress publishing, and the importance of titles, headings, links, and alt text.

Skills and Abilities

Ability to publish and format content accurately, manage multiple requests and deadlines, perform detailed quality assurance, maintain brand consistency, identify and report issues, ask the right questions, and develop skills in SEO, web publishing, and optimisation.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.