Web Analytics Analyst

Work Responsibilities:

• Collect and analyze website data, including traffic volume, conversion rates, and overall engagement.
• Monitor trends and identify opportunities for product improvement.
• Create reports and dashboards that highlight important insights.
• Support the planning, evaluation, and documentation of web property tagging for both analytics and marketing purposes.
• Collaborate with the Digital Marketing team to track the effectiveness of online advertising campaigns.
• Evaluate the performance of process flows and website experiments.
• Partner with other team members to extract, combine, clean and analyze data sourced from different repositories.

What You Bring:

• Bachelor's degree.
• 3+ years of experience in Data Analytics.
• Moderate to advanced proficiency with Google Tag Manager or similar tag management solutions.
• Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, Mixpanel, or similar.
• Experience with data visualization tools like Apache Superset or Looker Studio.
• Experience working with large and complex datasets.
• Familiarity with web technologies and tracking implementations, including JavaScript, HTML, website tagging, and cookies.
• Proficiency in writing SQL queries for data extraction.
• Experience with cloud-based data platforms (AWS or GCP).
• Knowledge of data preprocessing, cleaning, and analysis techniques.

Impact You'll Make:

What we'd prefer to see:

• At least three years of professional experience focused on data engineering, reporting, or statistical analysis
• Experience in the Financial Services industry
• Understanding of database design, marketing analytics and implementation of marketing tech.