Walkin drive For Operations Executive (Influencer SPOC)

Key Responsibilities

• Promote rider activities: Create and manage influencer-driven campaigns to highlight

rider initiatives, events, and achievements.

• Content creation: Develop engaging posts, reels, stories, and videos across Instagram,

Facebook, YouTube, LinkedIn, and other platforms.

• Community building: Foster online rider communities by engaging with followers,

responding to queries, and encouraging participation.

• Campaign coordination: Collaborate with Rider Operations and Marketing teams to

align influencer activities with organizational goals.

• Performance monitoring: Track campaign metrics (reach, engagement, conversions)

and prepare reports to measure impact.

• Trend scouting: Stay updated on social media trends and rider community interests to

recommend innovative strategies.

• Relationship management: Act as SPOC between riders, influencers, and internal

teams to ensure smooth communication and execution.

Required Skills & Competencies

• Social media expertise: Hands-on experience managing Instagram, Facebook,

YouTube, LinkedIn, and other platforms.

• Influencer background: Proven track record as an influencer with audience

engagement and content creation.

• Communication skills: Strong verbal and written communication for engaging with

riders and partners.

• Analytical mindset: Ability to interpret social media analytics and optimize campaigns.

• Creativity & adaptability: Innovative approach to content creation and campaign

execution.

• Networking ability: Experience in building and maintaining influencer and rider

community relationships.

Qualifications

• Graduate/Postgraduate in Marketing, Communications, Media Studies, or related

fields (preferred).

• Minimum 12 years of relevant experience as an Influencer or in influencer marketing

roles.