Walk-in || Sr.Performance Marketing Executive

Role & responsibilities

• Plan, execute, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Optimize campaigns to improve ROAS, CTR, CPC, CPM, CPA, and conversions.
• Conduct audience research, targeting, retargeting, and A/B testing.
• Coordinate with the creative team to develop effective ad creatives and promotional campaigns.
• Monitor campaign performance and prepare regular performance reports.
• Manage advertising budgets and identify opportunities to improve campaign results.
• Track website traffic and conversions using tools such as Google Analytics 4 (GA4).
• Analyze competitors and market trends to identify growth opportunities.
• Collaborate with the e-commerce team to increase website conversions and online sales.

Preferred candidate profile

• Good understanding of performance marketing and paid advertising.
• Hands-on knowledge of Meta Ads Manager and Google Ads.
• Understanding of ROAS, CPC, CPM, CTR, and CPA.
• Strong analytical, communication, and problem-solving skills.
• Knowledge of audience targeting, retargeting, and campaign optimization.
• roficiency in MS Excel/Google Sheets and basic reporting tools.
• Preferred Qualifications
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• At least 1 year of experience in performance marketing or digital advertising.
• Experience in e-commerce, fashion, or D2C brands will be an advantage.

Perks and benefits

• Opportunity to work with a growing apparel and fashion brand.
• Hands-on experience in e-commerce performance marketing.
• Learning and career growth opportunities.
• Collaborative work environment and exposure to digital marketing strategies.
• PF and ESIC benefits.
• 2nd & 4th Sat off and 1 paid leave every month.