Walk-in || Sr Analyst Campaign Management

Job Brief:

Skills Required: Minimum 3 years of relevant experience in programmatic ad operations, Display Ads, A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types Hands on experience with Google Ad Manager, DV360 and DCM is a plus Working experience with Mobile Ads and Video Ads direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs should be a team player and able to work collaboratively with the various other internal and external stakeholder. Understanding of digital campaign cycles. Conversant with measurement tools used in Programmatic like Atlas, Nielsen, IAS etc. Excellent analytical and communication skills

Roles & Responsibilities

• Setting up programmatic campaigns and revenue optimization constantly.
• Monitor all ad networks and provide periodic data pointers in order to optimize available inventory including Mobile add and Web
• Liaison with external and internal stakeholders while integrating new networks and troubleshoot as and when needed.
• Extract and analyze from online tools and present it to the management in simple formats
• Reconcile all campaign related reports.
• Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available.
• Track performance of campaigns on site by sections and ad properties.
• Validate and reconcile external i.e., third party reports from time to time.