Walk-in || Social Media & Digital Marketing Executive

Role & responsibilities

• Plan, create, and manage engaging content for Instagram, YouTube, Facebook, LinkedIn, and other digital platforms.
• Develop ideas for Reels, Shorts, posts, stories, campaigns, and promotional content.
• Stay updated with social media trends, formats, memes, and content opportunities relevant to the brand.
• Create and maintain weekly and monthly content calendars.
• Write engaging captions, hooks, headlines, and social media copy.
• Coordinate with designers, video editors, faculty, students, and internal teams for content creation.
• Support and coordinate content shoots, events, student videos, and faculty videos.
• Manage publishing and scheduling of content across platforms.
• Monitor engagement, comments, messages, reach, views, and follower growth.
• Analyse social media performance and recommend improvements based on insights.
• Conduct competitor research and identify new content and campaign opportunities.
• Support digital marketing campaigns and maintain consistency in brand communication.
• Assist with YouTube content planning, titles, descriptions, thumbnails, and Shorts strategy.

Preferred candidate profile

• Strong understanding of Instagram, YouTube, Facebook, LinkedIn, Reels, and Shorts.
• Creative mindset with the ability to generate fresh and engaging content ideas.
• Good written and verbal communication skills.
• Strong understanding of trends, storytelling, hooks, captions, and audience engagement.
• Comfortable coordinating and participating in content and video shoots.
• Basic knowledge of Canva and video editing tools will be an added advantage.
• Familiarity with Meta Business Suite, YouTube Studio, and social media analytics preferred.
• Candidates with experience in education, media, digital agencies, or youth-focused brands will be preferred.
• Immediate or early joiners preferred.
• Candidates should be able to share a portfolio or examples of social media content/campaigns they have worked on.

Perks and benefits

• Opportunity to work with an established education brand.
• Hands-on exposure to social media, content creation, and digital campaigns.
• Opportunity to work across Instagram, YouTube, Facebook, and LinkedIn.
• Professional learning and career growth opportunities.
• Exposure to large-scale marketing and promotional campaigns.
• Collaborative and creative work environment.
• Opportunity to work closely with marketing, creative, and academic teams.
• Performance-based growth opportunities.