Walk-in || Senior Sales Executive

Role & responsibilities

• Client Acquisition: Identify, pitch, and onboard new HoReCa accounts (hotels, restaurants, cafs, resorts, and catering companies).
• Relationship Management: Build and maintain strong ties with key decision-makers, including executive chefs, F&B managers, purchase managers, and property owners.
• Sales Cycle Execution: Handle the full sales pipelinefrom cold calls, product sampling, and live demonstrations to price quotations, contract negotiations, and deal closures.
• Account Retention & Upselling: Service existing accounts to guarantee repeat orders, menu integrations, and cross-selling or upselling opportunities.
• Target Achievement: Meet or exceed assigned monthly, quarterly, and annual volume and value sales targets.
• Order & Supply Chain Coordination: Work closely with logistics, warehousing, and internal operations teams to ensure smooth and timely order fulfillment.
• Market Intelligence: Monitor competitor pricing, product trends, and new hospitality openings in the assigned territory.
• Reporting & Collections: Track sales activities in a CRM tool, maintain daily visit reports, and coordinate with clients for timely payment collections.

Preferred candidate profile

• Education: Bachelors degree in Business, Marketing, Hospitality Management, or a related field (MBA or PGDM is an advantage).
• Experience: 3 to 5 years of proven B2B field sales experience specifically within the HoReCa, FMCG, or Food & Beverage industries.
• Industry Network: Existing, active relationships with local chefs, procurement heads, or F&B managers in the target region.
• Skills:
• • Strong communication, persuasion, and commercial negotiation abilities.
• • Target-driven mindset with comfort in continuous field travel.
• • Proficiency in MS Office (Excel/Word) and familiarity with CRM or sales reporting software.
• • Valid driver’s license and willingness to travel locally/regionally.