Walk-in || School Relationship Officer

ROLES & RESPONSIBILITIES:

• Develop and execute marketing strategies to increase student admissions and school visibility.
• Generate admission enquiries through digital marketing, social media, outdoor campaigns, events, and community outreach.
• Identify and connect with prospective parents, residential communities, corporates, and local organisations.
• Plan and coordinate school promotional activities, open houses, education fairs, exhibitions, and admission events.
• Manage social media campaigns and coordinate with creative/digital agencies for promotional content.
• Conduct market research and monitor competitor schools, fee structures, programmes, and promotional activities.
• Maintain a database of prospective parents and ensure timely follow-up with the admissions team.
• Work closely with the Admission Counsellor and management to convert enquiries into admissions.
• Track campaign performance, enquiry sources, conversion rates, and admission targets.
• Prepare regular marketing and admission reports for management review.
• Build a strong and positive brand image for the school within the local community.
• Explore new admission channels and partnerships to support continuous enrolment growth.

Preferred candidate profile

• Graduate/Postgraduate degree in Marketing, Business Administration, Communications, or a related field.
• 5 years of experience in marketing, preferably in the education/school sector.
• Proven experience in lead generation, customer engagement, and conversion.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Good understanding of digital marketing, social media, local marketing, and promotional campaigns.
• Ability to identify potential admission leads and develop new outreach channels.
• Target-oriented, proactive, energetic, and results-driven approach.
• Strong networking and relationship-building skills with parents and the local community.
• Proficiency in MS Office, Google Workspace, and basic marketing tools.
• Ability to work independently as well as coordinate effectively with the Admissions and Academic teams.
• Willingness to travel locally for school promotions, events, and community outreach activities.