Walk-in || Sales Representative And Distributor

# Job Description Sales Representative | FMCG General Trade

### Position Details

| **Particulars** | **Details** |

| ----------------- | --------------------------------------------- |

| **Department** | Sales – General Trade |

| **Designation** | Sales Representative |

| **Industry** | FMCG |

| **Experience** | 1–3 Years in FMCG Sales – General Trade |

| **Qualification** | Diploma / Graduate – Mandatory |

| **CTC** | 2.50 – 3.00 LPA, including fixed allowances |

| **Benefits** | PF, ESI, Bonus & Gratuity |

| **Job Type** | Full-Time / Field Sales |

### Job Summary

We are looking for a **Sales Representative** with **1–3 years of relevant FMCG General Trade experience** to drive secondary sales, manage distributors and retailers, increase outlet coverage, and ensure product availability and visibility across the assigned territory.

The ideal candidate should have **strong territory knowledge, retailer relationships, distributor-handling experience, and a proven track record in FMCG field sales**.

### Key Responsibilities

**1. Sales Execution**

* Achieve **daily and monthly secondary sales targets** in both value and volume.

* Visit a minimum of **40 retail outlets per day**.

* Maintain at least **50% productive calls/conversion** through order booking.

* Ensure product availability, visibility, shelf space and proper merchandising at assigned outlets.

* Expand the retail outlet base by identifying and onboarding new outlets within the assigned territory.

**2. Distributor & Retailer Management**

* Manage **1–3 assigned distributors** and ensure smooth secondary order fulfilment.

* Coordinate with distributors for timely stock availability and delivery to retailers.

* Build and maintain strong relationships with distributors and retailers.

* Resolve routine distributor/retailer issues to ensure uninterrupted sales.

**3. Commercial Responsibilities**

* Monitor distributor/retailer outstanding payments as per company norms.

* Ensure adherence to approved commercial policies, schemes and company processes.

**4. Reporting & Sales Data Management**

* Maintain accurate **Daily Call Reports (DCR), order booking data and beat plans**.

* Follow the assigned **MJP (Monthly Journey Plan)**.

* Update daily sales activities through the designated **Sales App / DMS**.

* Ensure timely and accurate submission of all required sales reports.

**5. Market Intelligence**

* Track competitor:

* Pricing

* Schemes & promotions

* Product launches

* Market activities

* Retailer feedback

* Share relevant market insights with the reporting manager.

**6. Marketing & Promotions**

* Communicate company schemes, offers and new product launches to retailers.

* Ensure proper execution of promotional activities at the outlet level.

* Drive product visibility and brand presence in the assigned territory.

### Mandatory Candidate Requirements

* **1–3 years of relevant FMCG General Trade Sales experience.**

* Experience in **Distributor + Retailer handling**.

* Hands-on experience in **secondary sales and order booking**.

* Experience in **outlet coverage / beat sales**.

* Should be comfortable with **40+ outlet visits per day**.

* Good knowledge of the **assigned territory and local market**.

* Strong retailer/distributor relationships.

* Working knowledge of **Sales Apps / DMS**.

* Good communication, negotiation and relationship-management skills.

* Target-oriented with a proven sales track record.

* **Diploma / Graduation is mandatory.**

* Willingness to work in a **field-sales role**.

### Preferred FMCG Background

Candidates from **FMCG / Consumer Products / Food & Beverages / Personal Care / Home Care / Dairy / Packaged Foods / Beverages** with strong **General Trade Sales experience** will be preferred.

### Not Preferred

Profiles primarily from **B2B sales, Banking, Insurance, Telecom, Real Estate, purely retail counter sales, or non-FMCG industries** should not be considered unless they have strong and relevant General Trade FMCG experience.

### Key Performance Indicators (KPIs)

* Daily outlet coverage: **40+ outlets**

* Productive calls: **Minimum 50%**

* Achievement of daily/monthly secondary sales targets

* New outlet addition

* Product availability & visibility

* Distributor stock availability

* Collection/outstanding management

* DCR, MJP & DMS compliance

* Execution of schemes and promotions

Required Assets :

Bike Mandatory

Driving Licenses

HR Name : Divya

HR Contact : [phone removed]