Walk-in || Sales Executive

Role & responsibilities

1. Sales Target & Business Growth

• Set and achieve monthly, quarterly, and annual sales targets.
• Develop strategies to increase sales and profitability.
• Identify new markets, customers, and business opportunities.
• Monitor sales performance and take corrective action where required.

2. Customer Management

• Develop and maintain strong relationships with key customers.
• Handle important customer queries, complaints, and escalations.
• Conduct regular customer visits and understand their requirements.
• Ensure high levels of customer satisfaction and retention.

3. New Business Development

• Identify and approach potential customers.
• Generate new leads and convert them into business.
• Develop dealer, distributor, institutional, or corporate relationships as applicable.
• Explore opportunities for expansion in existing and new territories.

4. Sales Planning & Reporting

• Prepare sales forecasts and business plans.
• Track sales against targets and analyse performance.
• Submit regular sales reports to management.
• Monitor market trends, competitor activities, and pricing.

5. Collections & Outstanding

• Coordinate with customers and the accounts team for timely payment collection.
• Monitor customer outstanding balances and credit limits.
• Follow up on overdue payments and resolve payment-related issues.
• Ensure sales are made in accordance with the company's credit policy.

6. Pricing & Negotiation

• Negotiate prices, discounts, payment terms, and commercial conditions within approved limits.
• Ensure that sales remain commercially viable and profitable.
• Obtain management approval wherever required.

7. Coordination with Internal Teams

• Coordinate with Accounts, Dispatch, Production, Purchase, and Customer Service teams.
• Ensure timely order processing and delivery.
• Resolve operational issues affecting customer satisfaction or sales.

8. Market Intelligence

• Monitor competitor pricing, products, promotions, and market activities.
• Provide feedback to management regarding market conditions and customer requirements.
• Identify emerging trends and opportunities.

9. Compliance & Discipline

• Ensure adherence to company policies and sales procedures.
• Maintain accurate customer and sales records.
• Ensure professional conduct and ethical sales practices.

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Sales growth and profitability
• New customer acquisition
• Customer retention
• Collection efficiency
• Outstanding/overdue reduction
• Sales team productivity
• Territory/market expansion
• Average order value and sales conversion rate

Preferred candidate profile

• Education: Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
• Experience: 34 years of relevant sales experience.
• Proven track record of achieving sales targets and driving business growth.
• Strong experience in new customer acquisition, business development, and customer relationship management.
• Experience in team handling, target setting, and performance monitoring.
• Good understanding of market trends, competitor activities, pricing, and sales strategies.
• Strong negotiation, communication, presentation, and interpersonal skills.
• Ability to develop and maintain relationships with key customers, distributors, and business partners.
• Strong analytical and problem-solving abilities with a result-oriented approach.
• Willingness to travel extensively for customer visits and market development.
• Good knowledge of MS Office/Excel and CRM or sales reporting systems.
• Should be proactive, disciplined, confident, and capable of working independently.