Walk-in || Sales Executive

Key Responsibilities 1. Lead Generation & Prospecting

• Identify and build a pipeline of relevant brands, founders, marketing heads, CMOs and decision-makers.
  
• Source opportunities through LinkedIn, email, WhatsApp, Instagram, referrals, networking, and other outbound channels.
  
• Monitor LinkedIn and other platforms for brands actively looking for agencies or marketing partners.
  
• Research prospects and understand their business, category, current marketing presence and potential requirements before outreach.
  
• Maintain a healthy and continuously growing sales pipeline.
  

2. Outbound Sales

• Develop personalised outreach messages based on the prospect's requirement.
  
• Conduct regular email, LinkedIn and WhatsApp outreach.
  
• Follow up consistently with prospects across multiple touchpoints.
  
• Convert cold and warm prospects into discovery conversations.
  
• Build relationships rather than relying purely on transactional selling.
  

3. Discovery & Requirement Understanding

• Conduct initial discovery calls with prospects.
  
• Understand their business objectives, marketing challenges, target audience, budgets, timelines and expectations.
  
• Identify the actual requirement behind a brief instead of simply taking an order.
  
• Translate client requirements into a clear internal brief for the strategy and creative teams.
  
• Identify opportunities to expand the scope where relevant.
  

4. Pitching & Proposal Management

• Coordinate with internal strategy, creative and marketing teams to develop relevant proposals.
  
• Participate in client presentations and pitches.
  
• Clearly communicate Roughcut Labs' capabilities, approach, thinking and value proposition.
  
• Present commercials and negotiate with clients.
  
• Ensure proposals are followed through until closure.
  

5. Sales Pipeline & CRM Management

• Maintain accurate records of all leads, conversations, proposals and opportunities.
  
• Track each opportunity from lead outreach meeting proposal negotiation closure.
  
• Maintain regular follow-ups and ensure no qualified opportunity goes cold.
  
• Share regular pipeline and sales updates with management.
  
• Analyse conversion rates and identify ways to improve the sales process.
  

6. Relationship Management

• Build long-term relationships with founders, CMOs, marketing heads and brand teams.
  
• Develop referral and partnership opportunities.
  
• Maintain relationships with existing and past clients to identify potential future requirements.Role & responsibilities

Preferred candidate profile