Walk-in || Pricing Executive

Department: Product / Business Strategy
Location: Coimbatore
Experience: 5 Years

Job Summary

The Pricing Executive is responsible for analyzing market trends, conducting product research, visiting project locations and surrounding developments, and recommending competitive pricing strategies for residential and commercial projects. The role requires close coordination with Sales, Land Acquisition, Marketing, and Finance teams to maximize project profitability while ensuring market competitiveness.

Key Responsibilities

• Conduct detailed market research on residential and commercial real estate projects.
• Analyze competitor pricing, inventory, product positioning, and sales trends.
• Perform site visits to existing, upcoming, and competitor projects to gather market intelligence.
• Visit identified land parcels to assess location advantages, accessibility, surrounding infrastructure, and development potential.
• Prepare comparative market analysis (CMA) reports for pricing recommendations.
• Develop pricing strategies for new project launches, inventory revisions, and promotional campaigns.
• Monitor customer demand, absorption rates, and market movements to recommend price revisions.
• Coordinate with the Land Acquisition team to evaluate land feasibility from a pricing and market perspective.
• Prepare pricing sheets, unit-wise rate cards, and profitability analysis.
• Track project performance and submit regular pricing and market research reports to management.
• Maintain an updated database of competitor projects, pricing, amenities, and product specifications.
• Support management with data-driven recommendations for product positioning and pricing decisions.

Skills Required

• Strong analytical and numerical skills.
• Knowledge of the real estate market and pricing methodologies.
• Good understanding of market research and competitor analysis.
• Excellent proficiency in Microsoft Excel and PowerPoint.
• Strong communication and presentation skills.
• Ability to travel frequently for market surveys and land visits.
• Good negotiation and stakeholder management skills.