Walk-in || Performance Marketing Manager

CREDITMANTRI FINSERVE PVT. LTD.

JOB DESCRIPTION PERFORMANCE MARKETING MANAGER

Paid Direct – Google & Meta Ads

Location: Chennai – Work from Office | Experience: 3–4 Years | Employment: Full-time

About the Role

CreditMantri is India’s credit health and loan marketplace, helping consumers check credit scores, improve credit profiles, and explore loans and credit cards. The Performance Marketing Manager will manage Google Ads and Meta Ads campaigns end to end, driving quality registrations, logins, and conversions while reducing acquisition costs across CreditMantri’s products.

Key Responsibilities

1. Google Ads

• Plan and optimise Search, Performance Max, Demand Gen, Display, YouTube, and App campaigns.
• Manage account structure, keyword research, negative keywords, ad copy, and landing-page testing.
• Implement bidding strategies, including tCPA, tROAS, and Maximise Conversions.

2. Meta Ads

• Manage Facebook and Instagram acquisition, retargeting, app-install, and conversion campaigns.
• Build custom and lookalike audiences using CRM and app data.
• Test static, carousel, Reels, and video creatives; monitor creative fatigue and refresh assets.

3. Tracking, Analytics & Budget Management

• Manage tracking using GTM, GA4, Google Ads, Meta Pixel, CAPI, and MMPs such as AppsFlyer or Branch.
• Track backend conversions, logins, and approved applications.
• Manage monthly budgets against CPL, CAC, and ROAS targets; optimise spending through A/B testing.

4. Reporting & Collaboration

• Maintain performance dashboards and weekly reports covering spend, CPL, CAC, conversions, and funnel performance.
• Collaborate with Product, Analytics, CRM, Content, and Design teams to improve lead quality and conversions.
• Monitor competitors, platform updates, and Google/Meta financial-services advertising policies, including applicable RBI and DPDP requirements.

Must-Have Skills & Experience

• 3–4 years of hands-on Google Ads and Meta Ads campaign management, with ownership of monthly budgets of 15 lakh or more.
• Proven ability to scale campaigns while reducing CPL/CAC.
• Strong knowledge of GA4, GTM, Meta Pixel, CAPI, attribution, and conversion tracking.
• Proficiency in Excel/Google Sheets, pivot tables, lookups, funnel analysis, and cohort analysis.
• Experience with A/B testing, creative optimisation, and data-driven decision-making.
• Good written and spoken English; Tamil or Hindi is an advantage.

Good to Have

• Experience in fintech, lending, credit cards, or insurance.
• App campaign and MMP experience with AppsFlyer, Branch, or Adjust.
• Exposure to Microsoft Ads, affiliate marketing, programmatic advertising, or Looker Studio.
• Basic SQL knowledge and Google Ads/Meta Blueprint certifications.

CreditMantri Finserve Pvt. Ltd. | Chennai | Full-time | Work from Office

Interested Reach to -[phone removed]- Monica HR