Walk-in || Performance Marketer

About the Role

We are looking for a Performance Marketer who can take complete ownership of paid acquisition and drive measurable business growth through Meta Ads and Google Ads.

The ideal candidate should be highly data-driven, comfortable managing advertising budgets, and experienced in optimizing campaigns for ROAS, CAC, CPA, conversions, and revenue growth.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
• Manage and allocate advertising budgets effectively.
• Monitor and optimize key performance metrics including ROAS, CAC, CPA, CPC, CTR, CPL, and conversions.
• Identify high-performing audiences, campaigns, creatives, and offers.
• Scale profitable campaigns while controlling customer acquisition costs.
• Identify and reduce inefficient or underperforming ad spend.
• Conduct continuous A/B testing across creatives, audiences, ad copies, landing pages, and offers.
• Build and optimize retargeting and remarketing campaigns.
• Analyze landing pages, conversion funnels, and customer journeys.
• Work closely with the creative team to develop performance-focused ad creatives.
• Prepare campaign reports and provide actionable performance insights.
• Track campaign performance and identify opportunities for growth.
• Take end-to-end ownership of paid marketing performance.

Candidate Profile

We are looking for someone with:

• 24 years of hands-on experience in Performance Marketing / Paid Media.
• Strong practical experience with Meta Ads Manager.
• Strong experience in Google Ads.
• Good understanding of performance marketing metrics and attribution.
• Experience managing and optimizing advertising budgets.
• Strong analytical and data interpretation skills.
• Ability to diagnose underperforming campaigns and implement corrective actions.
• Understanding of campaign testing, optimization, scaling, and retargeting.
• A revenue-focused approach rather than focusing only on vanity metrics.
• Strong ownership and execution skills.