Walk-in || Marketing Manager

Sundarban Agro & Tourism Development Pvt. Ltd. is looking for talented, creative, and result-oriented marketing professionals for its Marketing Department. Candidates will be considered for the position of Marketing Manager or Marketing Executive based on their qualifications, experience, and capabilities.

The selected candidates will work on marketing and promotional activities for the company's real estate projects, farmhouse plots, agricultural land, agro-tourism offerings, and other business initiatives.

The role involves digital marketing, lead generation, brand development, social media management, advertising campaigns, content creation, market research, and coordination with the sales team. Candidates applying for the Manager position should also be capable of developing marketing strategies, managing budgets, supervising team members, and monitoring overall marketing performance.

Roles and Responsibilities

1. Marketing Strategy and Planning

• Develop and implement marketing strategies aligned with the company's business objectives.
• Plan marketing activities for real estate projects, farmhouse plots, agricultural land, and agro-tourism offerings.
• Identify target audiences, customer segments, and potential markets.
• Prepare monthly marketing plans, promotional calendars, and campaign schedules.
• Develop strategies to improve brand awareness, generate enquiries, and support sales growth.
• Identify new marketing opportunities and recommend innovative promotional approaches.
• Coordinate with management and the sales team to align marketing activities with business targets.

2. Digital Marketing and Online Advertising

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, Facebook, Instagram, and other relevant platforms.
• Manage paid advertising campaigns for lead generation and brand promotion.
• Monitor campaign performance, advertising expenditure, cost per lead (CPL), and conversion metrics.
• Identify suitable target audiences based on location, interests, demographics, and campaign objectives.
• Optimize advertising campaigns to improve lead quality and marketing efficiency.
• Coordinate with digital marketing agencies or manage campaigns directly, depending on the candidate's expertise.
• Track website traffic, online enquiries, campaign performance, and digital marketing results.
• Explore new digital platforms and advertising opportunities to expand the company's reach.

3. Lead Generation and Sales Coordination

• Generate quality leads and enquiries for the company's real estate and agro-tourism projects.
• Develop marketing campaigns that attract prospective buyers, investors, and other relevant customer groups.
• Coordinate with the sales team to understand lead requirements, customer feedback, and conversion performance.
• Monitor lead quality, lead distribution, follow-up status, and conversion rates.
• Identify reasons for poor-quality leads or low conversions and recommend corrective actions.
• Support the sales team with project information, presentations, brochures, and promotional materials.
• Plan campaigns to increase site visits, customer meetings, bookings, and business opportunities.
• Maintain records of campaign-generated leads and prepare performance reports.

4. Social Media Management

• Manage the company's social media presence across relevant platforms.
• Plan and maintain a monthly social media content calendar.
• Coordinate the creation and publication of posts, reels, videos, stories, and promotional content.
• Develop content ideas highlighting project features, locations, infrastructure, investment opportunities, and agro-tourism experiences.
• Monitor audience engagement, enquiries, comments, and messages.
• Maintain consistent brand identity, tone, and communication across social media channels.
• Track engagement, reach, follower growth, and enquiry generation.
• Explore creative content formats to improve brand visibility and audience engagement.

5. Branding and Content Development

• Maintain and strengthen the company's brand identity across marketing channels.
• Coordinate the development of brochures, flyers, banners, presentations, advertisements, project profiles, and other promotional materials.
• Prepare marketing briefs, campaign concepts, and content requirements for designers and content creators.
• Ensure promotional content is accurate, professional, and aligned with approved project information.
• Coordinate photography, videography, project walkthroughs, customer testimonials, and promotional videos where required.
• Develop marketing content for websites, landing pages, social media, email campaigns, and other communication channels.
• Ensure consistency in logos, brand guidelines, messaging, and visual presentation.

6. Offline Marketing and Promotional Activities

• Plan and coordinate offline marketing campaigns and local promotional activities.
• Manage the development and distribution of printed marketing materials.
• Coordinate exhibitions, property events, promotional stalls, customer meetings, and project launches.
• Explore opportunities for outdoor advertising, local partnerships, referral campaigns, and community outreach.
• Support field marketing activities and promotional events at project locations.
• Coordinate with vendors for printing, advertising placements, event arrangements, and promotional materials.
• Evaluate the effectiveness of offline campaigns and recommend improvements.

7. Market Research and Competitor Analysis

• Research real estate market trends, customer preferences, and competitor activities.
• Study competitor pricing communication, promotional strategies, digital presence, and advertising campaigns.
• Identify new customer segments and potential geographical markets.
• Gather customer feedback and market insights to improve marketing strategies.
• Analyse campaign results and identify opportunities to improve performance.
• Share market research findings and recommendations with management.

8. Website and Online Presence

• Coordinate website content updates, project information, landing pages, and promotional banners.
• Work with website developers or agencies to improve user experience and enquiry generation.
• Ensure online project information and marketing content are accurate and up to date.
• Support search engine optimization (SEO), keyword research, and organic website traffic growth.
• Monitor website enquiries and coordinate improvements to enquiry forms and lead capture processes.
• Maintain consistency between website content, advertising campaigns, and other digital communication.

9. Marketing Analytics and Reporting

• Monitor campaign performance, advertising budgets, lead generation, and marketing expenditure.
• Track key performance indicators such as cost per lead, lead quality, conversion rates, and return on marketing investment.
• Prepare daily, weekly, and monthly marketing reports.
• Maintain records of campaign performance, marketing activities, vendor expenses, and promotional schedules.
• Use Excel, spreadsheets, CRM platforms, and analytics tools to organize and analyse marketing data.
• Identify underperforming campaigns and recommend data-driven improvements.
• Present marketing performance updates and recommendations to management.

10. Vendor and Agency Coordination

• Coordinate with digital marketing agencies, advertising agencies, graphic designers, printers, photographers, videographers, and content creators.
• Prepare briefs and communicate campaign requirements, timelines, and expected deliverables.
• Monitor the quality and timely delivery of marketing materials.
• Coordinate quotations, campaign schedules, and marketing-related expenditure within approved budgets.
• Evaluate vendor performance and recommend improvements where necessary.

11. Team Management and Leadership Primarily for Manager-Level Candidates

• Lead, guide, and supervise marketing executives and other assigned team members.
• Allocate responsibilities and monitor the completion of marketing tasks.
• Establish marketing objectives, campaign timelines, and performance standards.
• Review team performance and provide guidance to improve productivity.
• Coordinate with sales, operations, and management teams to ensure smooth execution of marketing activities.
• Manage marketing budgets and prioritize campaigns based on business requirements.
• Develop reporting systems and processes to improve accountability and efficiency.
• Take ownership of overall marketing performance and recommend strategies for business growth.

12. Additional Responsibilities

• Maintain proper documentation of marketing plans, campaign reports, vendor details, and promotional activities.
• Ensure timely execution of assigned marketing projects and management instructions.
• Travel to project locations for photography, campaign planning, market research, and promotional activities when required.
• Maintain confidentiality of company information, marketing strategies, budgets, and customer data.
• Perform other marketing-related responsibilities assigned by management.

Required Skills

• Digital Marketing
• Real Estate Marketing
• Marketing Strategy and Planning
• Google Ads and Meta Ads
• Facebook and Instagram Marketing
• Social Media Management
• Lead Generation and Campaign Management
• Brand Management and Development
• Content Marketing
• SEO and Website Marketing
• Marketing Analytics and Reporting
• Market Research and Competitor Analysis
• Cost Per Lead (CPL) and ROI Analysis
• Marketing Budget Management
• Graphic Design and Creative Brief Coordination
• Vendor and Agency Management
• MS Excel, PowerPoint, and MS Office
• Communication and Presentation Skills
• Team Coordination and Leadership
• Time Management and Problem-Solving Skills

Candidate Requirements

• Education: Graduate in Marketing, Business Administration, Mass Communication, or a related field. MBA in Marketing is preferred for Manager-level candidates.
• Experience: 26 years of relevant marketing experience.
• Candidates with experience in real estate, property marketing, farmhouse projects, agricultural land, hospitality, tourism, or related industries will be preferred.
• Knowledge of digital marketing, online advertising, social media, lead generation, and campaign management.
• Ability to plan marketing activities and analyse campaign performance.
• Strong communication, coordination, organizational, and analytical skills.
• Experience with Google Ads, Meta Ads, CRM systems, analytics tools, or marketing automation platforms will be an advantage.
• Manager-level candidates should have experience in marketing strategy, budget management, team supervision, and performance reporting.
• Executive-level candidates should demonstrate hands-on execution skills, creativity, willingness to learn, and the ability to manage day-to-day marketing activities.
• Knowledge of Marathi, Hindi, and English is preferred.
• Willingness to travel to project sites and attend marketing events when required.

Key Performance Indicators (KPIs)

• Quality and volume of leads generated.
• Cost per lead and campaign efficiency.
• Marketing contribution to site visits and sales conversions.
• Advertising budget utilization and return on marketing investment.
• Social media reach, engagement, and audience growth.
• Timely completion of campaigns and promotional activities.
• Website traffic and online enquiry generation.
• Brand visibility and marketing material quality.
• Accuracy and timeliness of marketing reports.
• Team productivity and achievement of marketing objectives for Manager-level candidates.

Position and Salary

The final designation and compensation will depend on the candidate's experience, technical knowledge, practical skills, and interview performance.

• Marketing Executive: Suitable for candidates with 1–3 years of experience who can execute day-to-day marketing activities.
• Marketing Manager: Suitable for candidates with approximately 3–6 years of relevant experience who can independently plan marketing strategies, manage campaigns and budgets, coordinate teams, and take ownership of marketing performance.