Walk-in || Marketing Manager -- STEM Education, Brand & Events

Role & responsibilities -

Brand and Marketing

• Develop and implement marketing strategies to strengthen the Foundation's brand visibility and credibility, with FTC and FLL as the core programs.
• Plan and manage digital marketing campaigns, social media, website content, email communication, and educational promotions.
• Maintain brand consistency and ensure the accuracy of all public-facing communications.

Sponsor and CSR Partnerships

• Create sponsor-facing materials: proposals, presentations, case studies, impact stories, and reports that CSR committees and corporate sponsors can use for internal approval.
• Turn programme outcomes (teams, students, schools, events) into clear, credible stories for sponsors and CSR partners.
• Support leadership in CSR and sponsor outreach, and coordinate communication for CSR initiatives, inclusive STEM programs, and institutional partnerships.

School Lead Generation

• Generate inquiries and team registrations from schools, educators, and institutions through WhatsApp, email, school associations, and direct outreach.
• Maintain lead records and follow-ups in a CRM, with regional-language outreach where needed.

Events Across Cities

• Plan and promote FTC and FLL events across multiple cities and the national championship, working with local partners, schools, and venues.
• Promote robotics competitions, STEM workshops, and educational festivals, and track event registrations.

Media and PR

• Build media relationships and secure press coverage for key milestones, including city events, the national championship, and the FLL launch in India.
• Draft press releases, announcements, and media briefs.

Vendors, Budget, and Reporting

• Coordinate with the Creative Designer and Digital Content Specialist to develop marketing materials, videos, and educational content.
• Brief and manage external designers, videographers, photographers, agencies, and freelancers, within timelines and approved budgets.
• Track campaign performance, website engagement, lead generation, event registrations, and marketing expenditure.
• Manage the approved marketing budget and submit regular performance reports to Foundation leadership.

Coordinate with internal teams and other InfinityX entities for approved joint marketing activities.

Preferred candidate profile

• Graduate or postgraduate degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• Approximately 3-6 years of relevant experience in marketing, branding, digital campaigns, or event promotion.
• Experience in STEM education, EdTech, educational institutions, or nonprofit organizations is preferred.
• Proven ability to write persuasive, well-structured sponsor or partner material (proposals, decks, impact stories).
• Experience running lead-generation outreach to schools or institutions, including WhatsApp and email, with CRM discipline.
• Experience promoting events across more than one city, and working with media or PR.
• Experience managing agencies, freelancers, or creative vendors within a budget.
• Knowledge of social media marketing, SEO, website management, analytics, and content planning.
• Strong communication, creative thinking, project management, and team coordination skills.