Walk-in || Marketing Executive

Varun Beverages Ltd.

JOB DESCRIPTION

1, PURPOSE OF THE JOB:


Job Context:
The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

2, DETAILS OF THE JOB:
Job Role/ Title:Marketing Executive/Sr. Marketing ExecutiveLevel: M01/M02Business Unit: AnyFunction: MarketingCountry:IndiaWork Location: AnyReporting Manager:AM-MDManagers Manager:HOSMatrix Manager: Team Size: NA No. of Direct Reportees: NA3, KEY ACCOUNTABILITIES:
Accountabilities Scope of work BTL Marketing

• Handling the core marketing BTL activity of assigned Area.

New Product Launch

• Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
• Adherence to the guidelines given by unit Marketing Manager

Sales Team Support

• Effectively utilize the marketing elements allotted for the assigned territory
• Help the sales team with the on ground marketing elements execution.
• Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping & Data Management

• Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.
• Data update and analysis for the unit.

New Initiatives 4, KEY INTERFACES
External InterfacesInternal Interfaces Distributors, Retailers, CFA, VendorsAM-MD, HOS, CE, PSR
5, EDUCATION & EXPERIENCE
Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet minimum requirements for this Job..

Education Qualification (Highest)
with Target Institute(s)
Any Graduate/Post Graduate
Desired Certifications:

Experience Range:
At least 1-5 yearsDesirable experience: Experience in Sales & Marketing (Preferably in FMCG sector)

6, SKILLS REQUIRED:
SkillsDescription Proficiency Level
(General Awareness; Working Knowledge; Functional Expert, Mastery)Functional Skills

• Proven experience as a Marketing Executive or relevant role
• Ability to understand opportunities in the market and act quickly on them.
• Ability to quickly grasp and adapt to the business

Functional Expert
Behavioral
Skills

• Good Interpersonal Skills
• Good Communication Skills
• Self-motivated with a results-driven approach
• High level of confidence and strong focus on delivering results with high drive and energy

Expert

• General Awareness: Knows the fundamental or general understanding of concepts.
• Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
• Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.
• Mastery: Candidate is subject matter expert and has command over the subject/ concepts.