Walk-in || Marketing Executive

Job Responsibilities

• Develop and implement marketing automation strategies, campaigns, and initiatives that align with the companys overall marketing objectives. • Create and manage email marketing campaigns, including list segmentation, email design, content creation, and campaign analysis.

• Manage and optimize marketing automation platforms, such as Lusha, Apollo, ZOHO CRM, HubSpot, to ensure effective lead nurturing, scoring, and attribution.

• Collaborate with cross-functional teams, including sales, product, and content teams, to create integrated campaigns that drive engagement, conversion, and retention.

• Analyze and report on campaign performance metrics, such as conversion rates, open rates, click-through rates, and ROI, and use insights to optimize future campaigns.

• Stay up-to-date with the latest marketing automation trends, best practices, and technologies, and continuously improve the company's marketing automation capabilities.

• Provide training and support to other marketing and sales professionals on how to effectively use marketing automation tools and strategies.

• Manage and oversee marketing automation vendors and agencies, as needed, to ensure quality and timely delivery of services.

• Collaborate with IT and other technical teams to ensure seamless integration of marketing automation platforms with other systems, such as CRM, CMS, and analytics tools.

Requirements

Minimum 3 years experience in marketing automation

Expert in Lead generation tools such as LUSHA, APOLLO etc.

Experience with lead scoring and nurturing

Experience with ZOHO CRM, Hubspot.

Ability to analyze data and report on campaign performance

Excellent communication and project management skills

Ability to work independently and in a team environment

Well-versed in current marketing automation trends and best practices

Email Marketing Skilled in creating, executing, and optimizing email marketing campaigns.

Lead Scoring Experienced in identifying and prioritizing leads based on their behavior and demographics

Campaign Analysis Proficient in analyzing campaign performance and making datadriven decisions.

CRM Integration Skilled in integrating marketing automation platforms with CRM tools for better lead management.

Marketing Analytics Experienced with analyzing marketing data and presenting insights to stakeholders.

Content Marketing – Skilled in creating and promoting content to generate leads and build brand awareness.

Marketing Operations – Experienced in streamlining marketing processes and optimizing workflow.