Walk-in || Marketing Executive

About the Role:

We are looking for a dynamic and result-oriented Marketing Executive to support hospital marketing and business development initiatives. The role will focus on strengthening the hospital's presence in the local market, building relationships with doctors, corporates, insurance/TPA partners and referral sources, and driving patient footfall and revenue growth.

Key Responsibilities:

• Execute hospital marketing and business development activities to increase patient footfall and service utilization.
• Develop and maintain strong relationships with doctors, clinics, diagnostic centres, corporates, insurance/TPA partners and other referral sources.
• Conduct regular doctor/clinic visits and market visits to identify referral and business opportunities.
• Plan and execute health camps, awareness programmes, corporate health check-ups and outreach activities.
• Support corporate tie-ups, institutional business and other strategic partnerships.
• Track competitor activities, market trends, pricing and service offerings and share insights with management.
• Coordinate with internal teams such as Clinical, Front Office, Operations, Digital Marketing and Finance for smooth execution of marketing initiatives.
• Generate leads through offline and digital marketing campaigns and ensure timely follow-up.
• Maintain MIS reports covering leads, conversions, doctor visits, camps, referrals, corporate activities and revenue contribution.
• Support hospital branding, promotional campaigns and local marketing initiatives.
• Ensure all marketing activities are aligned with hospital policies, brand guidelines and healthcare regulatory requirements.
• Achieve assigned monthly/quarterly business development and marketing targets.

Key Performance Indicators (KPIs)

• Patient footfall / lead generation
• Referral conversion
• Doctor and referral-source engagement
• Corporate tie-ups and revenue generated
• Health camps and outreach programmes conducted
• Lead-to-patient conversion
• New business opportunities generated
• Marketing ROI
• Achievement of assigned revenue/business targets

Candidate Profile

Education:

• Bachelor's degree in Marketing, Business Administration, Healthcare Management or a related field.
• MBA/PGDM in Marketing or Healthcare Management will be an advantage.

Experience:

• 3-5 years of relevant experience in hospital / healthcare / diagnostics / healthcare services marketing or business development.
• Candidates with strong experience in hospital outreach, doctor relationship management, corporate tie-ups and patient acquisition will be preferred.

Interested candidates can share their resumes to [email removed] or can reach at [phone removed]