Walk-in || Marketing Executive

Job title: Marketing Intern for the first 6 months for only BCom or BBA students. For MBA students it will be Marketing Executive. It is a permanent full-time role with no contract or bond.

Location: Job location will be Ahmedabad, work from office Monday to Friday & Saturdays work from home.

Employment: Full time

Compensation & Benefits:

As per industry standards. There is no deduction in CTC for PF, ESI etc. Group Health Insurance of 10 Lakhs will be offered only to employees post 6 months of their joining. Laptop will be provided by the organization for work purposes.

Post completion of 1 year (1 year is from the month Performance Management System is applicable. PMS is applicable 3 months after joining) - will be eligible to receive Performance Incentive (PI) based on your individual and your Circles (teams) performance.

About us: Kaizen Institute South Asia is a Business Unit of Kaizen Institute, Ltd representing Kaizen Institute in India, Sri Lanka, Myanmar, Vietnam, Cambodia, Indonesia, and Bangladesh Kaizen Institute is a global organization which provides management consulting and training services to companies represented in Europe, the Americas, Asia-Pacific, the Middle East, and Africa. Kaizen Institute has pioneered, innovated, and led the Operational Excellence consultancy domain for more than 3 decades.

Kaizen Institute supports companies of all sizes and sectors including private and public services. We are dedicated to helping organizations realize their Continuous Improvement Strategies.

We operate in 60+ countries, with the best coverage and deepest expertise in KAIZEN and Lean Management.

We deliver sustainable results by partnering with clients to transfer knowledge, wisdom, and skills to ensure long-term success. Our goal is to help clients:

• Achieve competitive and operational superiority in their chosen markets
• Respond to strategic challenges by using people as the primary change resource
• Become expert and autonomous in the management of their improvement strategies
• Create repeatability, capability, sustainability, and self-reliance Our focus is on the fields of KAIZEN enterprise development, organizational culture change, and people development

Kaizen Institute East and West Africa is a Business Unit of Kaizen Institute, Ltd representing Kaizen Institute in Kenya, Uganda, Tanzania, Rwanda, Ethiopia, DRC, Congo, Mauritius, Cameroon, Angola, Nigeria, Ghana, Liberia, Cte D'Ivoire and Sierra Leone. Kaizen Institute is a global organization which provides management consulting and training services to companies represented in Europe, the Americas, Asia-Pacific, the Middle East, and Africa. Kaizen Institute has pioneered, innovated, and led the Operational Excellence consultancy domain for more than 3 decades. Kaizen Institute supports companies of all sizes and sectors including private and public services. We are dedicated to helping organizations realize their Continuous Improvement Strategies. We operate in 50+ countries, with the best coverage and deepest expertise in KAIZEN and Lean Management. We deliver sustainable results by partnering with clients to transfer knowledge, wisdom, and skills to ensure long-term success.

About the role: Young energetic and dynamic professionals having 0-2 years of work experience who are ambitious and driven Marketing professionals to assist in the planning, execution, and optimization of our marketing activities for Kaizen Institute in South Asia and Africa.

The individual needs to have exemplary written and verbal communication to promote our consulting services through digital and non-digital channels.

The ideal candidate should have a passion for all aspects of marketing and marketing technology. Needs to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You need to be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

We are looking for candidates who are looking to be future marketing leaders of Kaizen Institute.

Responsibilities:

• Assist in the formulation of marketing strategies with the Marketing Manager to build a lasting digital connection with segments and target audience
• Plan, executive and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
• Launch optimized online ads through Google AdWords, LinkedIn etc. to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, HubSpot etc.)
• Acquiring insight into online marketing trends and keep strategies up to date
• Maintain partnerships with media agencies and vendors
• Generating reports for marketing campaigns using data-based analytics tools and presenting this data in an easy-to-understand format
• Create and update the Market Research file
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Creation and maintaining OPLs and Standards set by the marketing team.
• Support Kaizen activities and internal continual improvement initiatives

Skills: •

Excellent communication and interpersonal skills

• Drive and self-motivated
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Basic understanding of Marketing Automation tools and its usage like HubSpot, Salesforce, & Marketo
• Teamwork and the ability to foster good working relationship
• Proven experience as a Digital Marketing or similar role
• Excellent understanding of digital marketing concepts and best practices
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
• A flexible approach to work
• The ability to work well under pressure
• Influencing and negotiation skills

Education:

BCom/ BBA/ BMS/BBM in Marketing or any discipline and/ or MBA in Marketing