Walk-in || Marketing - Business Development - Yashoda Hospitals

Role & responsibilities:

To aggressively drive external business growth and secure primary patient footfalls and planning outreach programs, building high-conversion referral pipelines, and executing targeted field marketing campaigns.

• Direct Outbound Patient Sourcing:
• Map out and visit target territories across Hyderabad daily to identify and capture prospective patient pools.
• Doctor & Clinic Referral Conversions:
• Visit peripheral clinics, small nursing homes, and diagnostic labs.
• Establish conversion channels to ensure patients needing higher-tier care are directed to Yashoda.
• Community Outreach & Camps:
• Organize, execute, and lead high-impact health camps, screen drives, and community checks in societies and corporate campuses.
• Direct and follow up on lead conversions from these camps directly into the hospital.
• B2B & Retail Patient Tie-ups:
• Meet with local residential associations, senior citizen groups, and retail businesses to promote healthcare packages.
• Actively convert leads into direct inpatient (IP) or outpatient (OP) visits.
• Field Target Management:
• Achieve strict weekly and monthly patient admission and consultation conversion targets.
• Patient Liaison Tracking:
• Assist and guide the referred/sourced patient during their entry and registration at the hospital to ensure a seamless experience.

Preferred candidate profile:

Education: B. Pharmacy preferred. (Any graduate with relevant healthcare experience can apply).

Experience: 2 to 5 years of solid experience in hospital field marketing, pharma field sales, or direct healthcare patient acquisition.

Language Skills: Fluent English, Hindi and Telugu are mandatory.

• Strong outbound sales and direct patient conversion skills.
• Excellent presentation and field-relationship building capabilities.
• In-depth knowledge of Hyderabad's local clinics, resident associations, and corporate hubs.
• High energy, self-motivated, and comfortable with a field-based target system.
• Mandatory possession of a two-wheeler and a valid driving license for daily field travel.