Walk-in || Manager - Marketing

Job Purpose

Responsible for developing and strengthening the brand identity through integrated marketing campaigns, brand communication, digital initiatives, content, PR, and customer engagement activities across all channels.

Key Responsibilities

• Develop and execute brand strategy and communication plans aligned with business objectives.
• Plan and manage 360 marketing campaigns for festivals, weddings, product launches, offers, and showroom activities.
• Manage brand positioning, identity, tone of voice, and visual communication across all platforms.
• Lead digital marketing, social media, content, and online brand communication initiatives.
• Coordinate with creative agencies, designers, photographers, videographers, influencers, and media partners.
• Develop compelling campaign concepts, creatives, advertisements, videos, and promotional content.
• Plan and execute ATL, BTL, outdoor, print, radio, digital, and social media campaigns.
• Manage PR activities, media relations, press releases, events, and brand visibility.
• Ensure consistent branding across showrooms, advertisements, digital platforms, marketing materials, and customer touchpoints.
• Work closely with Sales, Merchandising, Purchase, CRM, and Showroom teams to support business objectives.
• Monitor competitors, market trends, customer preferences, and emerging marketing opportunities.
• Track campaign performance and prepare ROI, reach, engagement, lead, and conversion reports.
• Manage marketing budgets and ensure effective utilization of marketing spends.
• Build and maintain strong relationships with media, agencies, influencers, celebrities, and other external partners.

Required Skills & Competencies

• Strong knowledge of Brand Management & Marketing Communication
• Excellent creative thinking and campaign planning skills
• Strong understanding of Digital Marketing & Social Media
• Good knowledge of SEO, SEM, Google Ads, Meta Ads, and analytics
• Excellent content writing and communication skills
• Strong understanding of ATL / BTL / OOH / Print / Radio / Digital marketing
• Experience in PR, events, influencer marketing, and media management
• Ability to manage creative agencies and multiple marketing partners
• Strong project management and execution skills
• Good understanding of consumer behaviour and market trends
• Strong analytical skills with the ability to measure campaign ROI and performance
• Excellent presentation, negotiation, coordination, and interpersonal skills
• Ability to work in a fast-paced, target-driven environment
• Strong attention to detail and brand consistency

Qualification & Experience

• MBA / PGDM in Marketing / Brand Management / Communications preferred.
• 610 years of relevant experience in Branding, Marketing Communications, preferably in Jewellery, Luxury Retail, Fashion, Lifestyle, FMCG, or Retail.
• Proven experience in handling end-to-end brand campaigns and communication initiatives.
• Experience in managing agencies and marketing budgets is preferred.