Walk-in || Key Accounts Manager

Profile: Corporate Marketing (Key Account Manager)

Qualification: Graduate / Post Graduate

Minimum Experience: 4-6 year

Job type: Fulltime

Location: Lucknow.

Job Profile

The Corporate Marketing plays a pivotal role in supporting the hospitals marketing and branding initiatives. This role involves planning and executing marketing campaigns, managing corporate tie-ups, analysing market trends, and enhancing the hospital's visibility and patient engagement through strategic outreach.

Responsibilities:

• Assist in developing and executing integrated marketing strategies to promote hospital services and specialties.
• Identify and approach corporates, TPAs, insurance firms, PSUs, and government bodies for empanelment and healthcare partnerships.
• Drive corporate wellness programs, annual health check-up packages, and on-site medical camps.
• Maintain relationships with corporate clients to ensure repeat business and referrals.
• Coordinate with internal departments and external agencies to create promotional content and campaigns.
• Manage corporate client relationships and facilitate health check-up camps, wellness programs, and tie-ups.
• Conduct market research to identify trends, competitor activities, and new opportunities.
• Support digital marketing efforts including social media, email campaigns, and website updates.
• Organize and manage promotional events, CMEs, and community outreach programs.
• Monitor and report on the effectiveness of marketing initiatives using analytics tools.
• Maintain and update CRM systems and marketing databases.
• Prepare presentations, reports, and dashboards for senior management.
• Ensure brand consistency across all marketing channels and materials.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Strong understanding of marketing principles, digital tools, and CRM systems.
• Excellent communication, interpersonal, and project management skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Proficiency in MS Office, social media platforms, and marketing analytics tools.