Walk-in || Job Opportunity Business Development Office (Sales B2C )

Job Title: Business Development Officer
Department: Sales B2C
Reporting To: Area Sales Manager

1. Job Purpose

The primary purpose of the Business Development Officer (B2C Sales) is to identify, engage, and convert potential customers by promoting company products and services. The role focuses on expanding the customer base, increasing revenue, and enhancing customer satisfaction through effective relationship management and targeted sales strategies. The officer is responsible for generating leads, managing the sales pipeline, and achieving individual and team sales targets.

2. Key Responsibilities (KRAs)

• Generate leads from the References and Promotional Activities.
• Analyse and study current market trends
• Translate the company sales strategies into a daily, monthly, and annual sales targets.
• Coordinate with Depot and Senior Management
• Advising customers about the product, process, and delivery schedules, client servicing•
• Customer Acquisition via BTL activity (Promotional Activities, Trade Shows, Exhibitions)
• Customer Relationship Management & Complain Management
• Innovative marketing ideas to be shared and implemented in assigned territory
• Deliver and introduce new methods of Collection and Sales
• We would prefer a person having experience in Direct Sales

3. Key Performance Indicators (KPIs)

1) Lead Generation:

• Number of qualified leads generated per month.
• Conversion rate from leads to customers.

2) Sales Targets:

• Achievement of monthly/quarterly sales targets.
• Percentage of revenue growth from new customers.

3) Customer Acquisition:

Number of new customers acquired.

Customer acquisition cost (CAC).

4) Conversion Rate:

Lead-to-customer conversion percentage.

Average time taken to close a deal.

5) Customer Retention:

Follow-up success rate with prospective customers.

Percentage of repeat customers.

6) Sales Pipeline Management:

• Number of prospects in the pipeline.
• Pipeline conversion ratio.

7) Customer Satisfaction:

• Customer feedback and satisfaction scores.
• Net Promoter Score (NPS).

8) Market Research & Competitor Analysis:

• Number of market insights/reports generated.
• Identification of new business opportunities.

9) Time Management & Productivity:

• Number of client meetings/calls conducted.
• Response time to customer inquiries.

4. Required Qualifications & Experience

• Education: Any Graduate
• Experience: 2-3 Years experience in sales
• Certifications (if any): [Relevant certifications required/preferred]

5. Skills & Competencies

1. Data Analysis Ability to analyse sales data and identify trends.
2. Digital Marketing Awareness Basic knowledge of digital channels for lead generation.
3. MS Office Proficiency Familiarity with MS Excel, Word, and PowerPoint for reporting and presentations.

Soft Skills:

1. Customer Relationship Management Building and maintaining long-term client relationships.
2. Problem-Solving Abilities Quick resolution of customer concerns and objections.
3. Time Management Prioritizing tasks to meet deadlines and targets.
4. Adaptability & Resilience – Ability to adapt to changing market conditions and handle rejection.

Competencies:

1. Result-Orientation – Focus on achieving and exceeding sales goals.
2. Team Collaboration – Working effectively with internal teams for seamless customer service.
3. Strategic Thinking – Identifying growth opportunities and developing action plans.
4. Self-Motivation & Initiative – Taking ownership and driving performance independently.

6. Reporting Structure

Area Sales Manager

Interested candidate please share resume on [email removed]