WALK IN Interview -31 OCT - PAID MEDIA Campaign Specialist
Tata Consultancy Services · Bengaluru · onsite · Posted today
About a minute. You'll make an account on the way through.
About this role
Job Summary : We are looking for an experienced Paid Social Media Buyer to support Adobes in-house paid social team. The candidate must have 4+ years of hands-on experience managing and optimizing Meta campaigns, with additional paid social platform experience preferred.
Key Responsibilities :
- Execute end-to-end paid social campaigns from setup and launch through optimization and reporting
. • Manage and optimize campaigns across Meta, with exposure to TikTok, Snapchat, Reddit, and LinkedIn.
• Partner with Marketing and Media Strategy teams to define objectives, budgets, audiences, timelines, and creative requirements.
- Monitor campaign performance and drive ongoing optimization based on data and insights.
• Coordinate with Analytics, Operations, WebDev, and creative teams for campaign readiness and measurement.
- Manage multiple campaigns simultaneously while meeting quality and delivery timelines.
Required Skills :
• 4+ years of hands-on paid social buying experience.
- Strong expertise in Meta Ads Manager is mandatory.
Preferred Skills Hands-on experience with TikTok, Snapchat, Reddit, and LinkedIn advertising, along with exposure to programmatic media and multi-touch attribution.
Hiring priority: Candidates should be hands-on media buyers with deep Meta campaign execution and optimization experience, rather than primarily social media strategy or organic social profiles.
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