Walk-in || Graphic Designer

Graphic Designer UNI Scans & Labs

Department: Marketing
Designation: Graphic Designer
Company: UNI Scans & Labs
Reporting To: Head of Marketing
Work Location: Chennai, Tamil Nadu
Employment Type: Full-Time

1. Job Purpose

UNI Scans & Labs is looking for a creative and detail-oriented Graphic Designer to develop high-quality visual content for digital marketing, brand communication, advertising campaigns and offline promotional activities.

The candidate will work closely with the Head of Marketing and Digital Marketing Executive to create visually appealing designs that strengthen the UNI Scans brand, promote diagnostic services and health packages, and support customer acquisition across all branches.

2. Key Responsibilities

A. Social Media Creative Design

• Design daily and campaign-based creatives for Instagram, Facebook, LinkedIn and WhatsApp.
• Create health awareness posts, festival greetings, promotional creatives and educational content.
• Design static posts, carousels, stories and advertising creatives.
• Adapt designs to different platform dimensions and advertising formats.

B. Digital Advertising Creatives

• Create high-quality visual creatives for Google Display Ads and Meta Ads.
• Design creatives for home sample collection, preventive health checkups and diagnostic packages.
• Develop multiple creative variations for A/B testing.
• Collaborate with the Digital Marketing Executive to improve creative performance based on campaign results.

C. Branding and Marketing Collateral

• Design brochures, flyers, posters, standees, banners and promotional materials.
• Create employee ID cards, corporate presentations, report folders and branded stationery.
• Design branch-level promotional materials and corporate health camp collateral.
• Maintain consistent brand identity across all marketing communication.

D. Healthcare Marketing Design

• Create clear, informative and visually engaging healthcare communication.
• Design creatives for blood tests, health packages, home sample collection and preventive health awareness.
• Ensure medical information is accurately represented using approved content.
• Follow healthcare advertising guidelines and patient privacy requirements.

E. Brand Management

• Follow the approved UNI Scans logo, colour palette, typography and brand guidelines.
• Maintain consistency across all branches and digital platforms.
• Organize editable source files, approved templates, images and design assets.
• Ensure all creatives receive the required approval before publication or printing.

F. Team Collaboration

• Coordinate with the Head of Marketing and Digital Marketing Executive.
• Work with the content team to convert campaign concepts into visual designs.
• Meet deadlines according to the monthly content calendar.
• Incorporate feedback and complete revisions within agreed timelines.

3. Required Technical Skills

• Adobe Photoshop
• Adobe Illustrator
• Canva
• CorelDRAW, where required for print production
• Understanding of typography, layout, colour theory and visual hierarchy
• Knowledge of social media dimensions and digital advertising formats
• Understanding of print-ready files, resolution, bleed and colour modes
• Basic motion graphics or video editing skills are an advantage.

4. Qualifications and Experience

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Multimedia or a related field preferred.
• 1–3 years of relevant graphic design experience preferred.
• Experience in healthcare, hospital, diagnostic centre or pharmaceutical marketing is an advantage.
• A strong portfolio demonstrating social media designs, advertising creatives and branding work is required.

5. Monthly Performance Expectations

Deliverable

Expected Output

Social media creatives

25–40

Paid advertising creative variations

10–15

Carousel / educational designs

4–8

Festival and awareness creatives

As per calendar

Print and branding collateral

As required

Branch-specific promotional adaptations

As required

Design revisions

Within agreed timelines

These are indicative targets and may be adjusted based on campaign workload.

6. Key Performance Indicators (KPIs)

• Quality and originality of designs.
• Timely completion of assigned creative requests.
• Compliance with UNI Scans brand guidelines.
• Accuracy of content, spelling and design specifications.
• Number of approved deliverables completed.
• Responsiveness to feedback and revision requirements.
• Contribution to campaign testing and creative performance improvement.
• Proper maintenance of editable files and design assets.

7. Personal Competencies

• Creativity and attention to detail.
• Good time management and organizational skills.
• Ability to handle multiple assignments and deadlines.
• Willingness to learn and adapt to changing campaign requirements.
• Ability to understand marketing objectives and translate them into effective visuals.
• Strong communication and teamwork skills.

8. Working Relationship

The Graphic Designer will report directly to the Head of Marketing and coordinate regularly with the Digital Marketing Executive.

The role will support marketing activities across UNI Scans branches and contribute to digital campaigns, health package promotions, brand building and offline marketing initiatives.

9. Application Requirements

Interested candidates should submit:

• Updated resume.
• Portfolio containing at least 8–10 relevant design samples.
• Samples of social media creatives, advertisements and branding collateral.
• Details of design software proficiency.
• Current salary, expected salary and notice period.

Position Objective: Build a consistent, professional and recognizable visual identity for UNI Scans & Labs while supporting the marketing team's customer acquisition and business growth objectives.