Walk-in || General Manager - Real Estate

General Manager Sales (Real Estate)

Department: Sales & Marketing
Designation: General Manager – Sales
Industry: Real Estate / Property Development
Reporting To: Director / CEO / Senior Management
Location: Jaipur, Rajasthan
Employment Type: Full-Time

1. Job Summary

We are looking for an experienced and result-oriented General Manager – Sales to lead and manage the overall sales operations of our real estate projects. The candidate will be responsible for developing sales strategies, driving revenue growth, managing the sales team, achieving booking targets, and ensuring a strong customer experience throughout the sales process.

The ideal candidate should have a strong understanding of the real estate market, project sales, channel partner management, and team leadership, along with the ability to convert business plans into measurable sales results.

2. Key Responsibilities

A. Sales Strategy & Revenue Growth

• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Drive revenue growth, property bookings, and inventory movement across real estate projects.
• Prepare sales forecasts, budgets, and project-wise sales plans.
• Monitor market trends, competitor activities, pricing strategies, and customer demand.
• Identify new business opportunities and recommend strategies to improve sales performance.

B. Team Management & Leadership

• Lead, manage, and motivate the sales team, including Sales Managers, Assistant Managers, and Sales Executives.
• Set individual and team targets and monitor performance against defined KPIs.
• Conduct regular sales review meetings and provide guidance to improve conversion rates.
• Identify training needs and strengthen the team's sales, negotiation, and customer-handling skills.
• Ensure accountability, discipline, and effective coordination within the sales department.

C. Real Estate Project Sales

• Oversee end-to-end sales activities, from lead generation and site visits to negotiation, booking, and closure.
• Ensure effective follow-up on leads and improve lead-to-visit and visit-to-booking conversion ratios.
• Develop and maintain relationships with channel partners, brokers, property consultants, and corporate clients.
• Coordinate with marketing teams to align lead generation campaigns with project sales objectives.
• Ensure the sales team has updated knowledge of project specifications, pricing, payment plans, inventory, and USPs.

D. Customer Relationship & Business Development

• Build and maintain strong relationships with prospective buyers, existing customers, and channel partners.
• Handle key clients, high-value negotiations, and escalated customer concerns.
• Ensure timely communication with customers regarding bookings, payment schedules, documentation, and possession-related coordination.
• Explore new sales channels, referral opportunities, and strategic partnerships to expand the customer base.
• Maintain a professional and customer-focused approach throughout the sales cycle.

E. Performance Monitoring & Reporting

• Review daily, weekly, and monthly sales performance against targets.
• Monitor lead status, follow-ups, site visits, conversions, bookings, collections, and cancellations.
• Prepare and present sales performance reports, forecasts, and business updates to senior management.
• Analyse gaps in sales performance and implement corrective measures.
• Ensure accurate maintenance of CRM data, sales MIS, and project-wise sales records.

F. Interdepartmental Coordination

• Coordinate with Marketing, CRM, Finance, Legal, and Project teams to ensure smooth sales operations.
• Work closely with the Finance team to monitor customer collections and outstanding payments.
• Coordinate with Legal and documentation teams for timely execution of booking forms, agreements, and related documents.
• Ensure all sales commitments, pricing approvals, and customer representations comply with company policies.
• Provide market feedback and customer insights to management for business planning and product positioning.

3. Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• MBA in Sales, Marketing, or Business Management will be an added advantage.
• Strong working knowledge of real estate sales, property development, and the property market.

4. Experience & Skills

• Experience: Typically 10–15 years of overall sales experience, with substantial experience in real estate and leadership of sales teams. The exact requirement may vary depending on project scale and business needs.
• Proven track record of achieving sales targets and driving revenue growth.
• Experience in residential, plotted development, luxury housing, or other relevant real estate segments.
• Strong understanding of lead management, sales funnels, channel partner networks, and closing techniques.
• Excellent leadership, negotiation, communication, and decision-making skills.
• Proficiency in CRM systems, MS Excel, sales MIS, and performance reporting.
• Ability to manage multiple projects, prioritise business requirements, and work towards defined targets.

5. Key Performance Indicators (KPIs)

Performance will be evaluated on the basis of the following parameters:

1. Achievement of monthly, quarterly, and annual sales targets.
2. Revenue generated and number of units or plots sold.
3. Lead-to-site-visit and site-visit-to-booking conversion ratios.
4. Channel partner productivity and business contribution.
5. Sales team productivity and target achievement.
6. Customer collections, cancellation rates, and booking quality.
7. Accuracy and timeliness of sales reports and CRM updates.
8. Customer satisfaction and coordination with internal departments.

6. Preferred Candidate Profile

The ideal candidate will be a strategic thinker and hands-on sales leader with strong real estate market knowledge, the ability to build and manage high-performing teams, and a demonstrated capacity to