Walk-in || Digital Marketing Specialist

Role & responsibilities

Preferred candidate profile

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Digital Marketing Specialist (Meta Ads & Google Ads Expert)

Detailed Roles & Responsibilities

A Digital Marketing Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple online channels to generate leads, sales, brand awareness, and business growth.

1. Meta Ads (Facebook & Instagram) Specialist Responsibilities

Campaign Strategy & Planning

• Develop Facebook and Instagram advertising strategies based on business goals.
• Define target audience segments.
• Create customer personas.
• Plan awareness, consideration, and conversion campaigns.
• Allocate advertising budgets effectively.

Campaign Setup & Management

• Create and manage:
• Awareness Campaigns
• Traffic Campaigns
• Lead Generation Campaigns
• Conversion Campaigns
• Sales Campaigns
• App Install Campaigns
• Remarketing Campaigns
• Catalog Sales Campaigns

Audience Targeting

• Interest-based targeting
• Behavioral targeting
• Demographic targeting
• Custom Audiences
• Lookalike Audiences
• Website Visitors Retargeting
• Customer List Uploads

Pixel & Tracking

• Install Meta Pixel
• Configure Conversion API (CAPI)
• Track events:
• Page View
• Add to Cart
• Initiate Checkout
• Purchase
• Lead
• Monitor event quality and attribution.

Creative Optimization

• Coordinate image, video, and carousel creatives.
• Write ad copy and headlines.
• Perform A/B testing.
• Test different creatives and audiences.

Performance Monitoring

Track:

• ROAS (Return on Ad Spend)
• CPC (Cost per Click)
• CTR (Click Through Rate)
• CPM (Cost per 1000 Impressions)
• Cost Per Lead
• Conversion Rate
• Frequency Score

Reporting

• Weekly performance reports
• Monthly campaign analysis
• Budget utilization reports
• Optimization recommendations

2. Google Ads Specialist Responsibilities

Search Ads

• Keyword research
• Competitor analysis
• Campaign structuring
• Ad group creation
• Search ad copywriting
• Bid management

Display Ads

• Banner campaign creation
• Audience targeting
• Placement optimization
• Remarketing campaigns

Performance Max Campaigns

• Setup and management
• Asset group creation
• Audience signal optimization
• Conversion tracking

Video Ads (YouTube)

• In-stream ads
• Shorts ads
• Video action campaigns
• Brand awareness campaigns

Shopping Ads

• Google Merchant Center management
• Product feed optimization
• Shopping campaign optimization

Keyword Management

• Keyword research using tools:
• Google Keyword Planner
• SEMrush
• Ahrefs
• Ubersuggest

Tracking & Analytics

• Google Tag Manager
• Google Analytics 4 (GA4)
• Conversion Tracking
• Enhanced Conversions
• Event Tracking

Performance Optimization

• Quality Score improvement
• Landing page optimization
• Ad relevance improvement
• Conversion rate optimization

3. Search Engine Optimization (SEO)

On-Page SEO

• Keyword optimization
• Meta title optimization
• Meta description creation
• URL optimization
• Internal linking

Technical SEO

• Site speed optimization
• Mobile optimization
• Schema markup
• XML Sitemap management
• Core Web Vitals monitoring

Off-Page SEO

• Backlink building
• Guest posting
• Directory submissions
• Competitor backlink analysis

SEO Reporting

• Organic traffic growth
• Keyword rankings
• Conversion tracking
• SEO audits

4. Social Media Marketing

Platform Management

• Facebook
• Instagram
• LinkedIn
• TikTok
• X (Twitter)
• YouTube
• Pinterest

Content Planning

• Content calendars
• Post scheduling
• Community engagement
• Brand reputation management

Growth Activities

• Audience growth strategies
• Influencer collaborations
• Social listening
• Trend analysis

5. Email Marketing

Campaign Management

• Newsletter creation
• Promotional emails
• Lead nurturing campaigns
• Automation workflows

Tools

• Mailchimp
• Klaviyo
• HubSpot
• Brevo
• ActiveCampaign

KPI Tracking

• Open Rate
• Click Rate
• Conversion Rate
• Bounce Rate
• Unsubscribe Rate

6. Marketing Analytics & Reporting

Data Analysis

• Analyze campaign performance.
• Identify growth opportunities.
• Measure customer acquisition costs.

Dashboard Creation

• Looker Studio
• Google Analytics
• Meta Business Manager Reports
• Google Ads Reports

KPI Monitoring

• ROAS
• ROI
• CPA
• CPL
• CAC
• LTV
• Conversion Rate

7. Conversion Rate Optimization (CRO)

Landing Page Optimization

• A/B Testing
• User Experience Improvements
• Form Optimization
• Funnel Analysis

Tools

• Hotjar
• Microsoft Clarity
• Google Optimize alternatives
• VWO
• Optimizely

8. Competitor Analysis

• Analyze competitors' ad creatives.
• Review competitor keywords.
• Monitor benchmark metrics.
• Track industry trends.
• Identify market opportunities.

9. E-commerce Marketing

Platforms

• Shopify
• WooCommerce
• Magento
• BigCommerce

Responsibilities

• Product promotion campaigns
• Cart abandonment campaigns
• Dynamic retargeting
• Upselling & cross-selling campaigns

10. Required Skills

Advertising Platforms

Meta Ads Manager
Google Ads
LinkedIn Ads
TikTok Ads

Analytics Tools

GA4
Google Tag Manager
Looker Studio
Microsoft Clarity

SEO Tools

SEMrush
Ahrefs
Screaming Frog
Google Search Console

Design Tools

Canva
Adobe Photoshop
Adobe Illustrator

Marketing Automation

HubSpot
Mailchimp
ActiveCampaign

Sample Job Description Summary

Digital Marketing Specialist (Meta Ads & Google Ads Expert)

Responsible for planning, executing, and optimizing paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels. Expertise in lead generation, eCommerce sales, audience targeting, conversion tracking, Pixel and GA4 implementation, SEO, email marketing, and performance analytics. Strong ability to manage advertising budgets, improve ROAS, generate qualified leads, and deliver measurable business growth through data-driven marketing strategies.

Key KPIs

• ROAS 4x
• CTR 3%
• Conversion Rate Growth
• Cost Per Lead Reduction
• Revenue Growth
• Lead Quality Improvement
• Customer Acquisition Cost Optimization