Walk-in || Digital Marketing Specialist

Role & responsibilities

• Google Ads: Build, manage, and optimize paid search campaigns to achieve target cost-per-acquisition (CPA) and return on ad spend (ROAS).
• Ad Optimization: Continuously test ad copy, keywords, and landing pages to improve performance.
• SEO Strategy: Perform keyword research and optimize website content and meta tags to improve Google rankings.
• Technical SEO: Monitor website health, fix crawl errors, and improve site speed.
• Analytics: Track performance using Google Analytics (GA4) and Google Search Console, and provide weekly reports on key metrics.

Preferred candidate profile

• Experience: 24 years of hands-on experience managing Google Ads and SEO.
• Tools: Proficiency in Google Ads, Google Analytics (GA4), and standard SEO tools (e.g., SEMrush, Ahrefs, or Moz).
• Skills: Strong analytical mindset with the ability to turn data into actionable marketing improvements.
• Certifications: Google Ads certifications are a big plus