Walk-in || Digital Marketing Specialist

Digital Marketing Specialist
About the Role
We are looking for an experienced Digital Marketing Specialist with 4+ years of hands-on experience in digital marketing and social media marketing. The ideal candidate should have strong expertise in social media platforms, digital campaigns, content strategy, paid advertising, and performance analytics.
The candidate will be responsible for developing and executing digital marketing strategies that strengthen brand visibility, drive audience engagement, generate leads, and support overall business objectives.
Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and online presence.
• Plan, manage, and optimize social media campaigns across Instagram, Facebook, LinkedIn, YouTube, and X.
• Create and manage engaging social media content in collaboration with content and creative teams.
• Monitor social media trends, audience engagement, competitor activities, and industry developments.
• Track campaign performance using relevant analytics and reporting tools.
• Prepare regular performance reports and provide actionable insights for campaign optimization.
• Drive social media engagement, follower growth, leads, and conversions through effective campaigns.
• Plan and manage paid social media advertising campaigns and optimize them based on performance.
• Collaborate with internal teams to align marketing campaigns with business goals.
• Stay updated with the latest digital marketing trends, platform algorithms, tools, and best practices.
• Identify new opportunities to improve digital reach, engagement, and campaign ROI.

Required Skills & Qualifications

• 4+ years of experience in Digital Marketing and Social Media Marketing.
• Strong understanding of digital marketing strategies and social media platforms.
• Hands-on experience in social media management and campaign execution.
• Knowledge of digital marketing analytics and performance reporting tools.
• Good understanding of SEO, SEM, paid advertising, and content marketing.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Creative mindset with a strong understanding of audience engagement and content strategy.

Candidate Profile
We are looking for a creative, data-driven, proactive, and results-oriented digital marketing professional who is passionate about building brands and driving measurable business outcomes through digital channels.
The ideal candidate should be comfortable working in a fast-paced environment, managing multiple campaigns, analyzing performance data, and continuously experimenting with new strategies to improve results.