Walk-in || Digital Marketing Specialist
Udhay Groups · Chennai · onsite · Posted 59d ago
About a minute. You'll make an account on the way through.
About this role
Job description
Role Overview
We are looking for a highly experienced and result-oriented Digital Marketing Specialist to lead our complete digital marketing department. The candidate should be an expert in all areas of digital marketing and capable of managing a 10-member team, driving real estate lead generation, brand growth, campaign performance, and business revenue targets.
Key Responsibilities
1. Digital Marketing Leadership & Team Management
Lead, mentor, and manage a team of 10+ digital marketing professionals
including:
Performance Marketing Specialists
SEO Executives
Social Media Managers
Graphic Designers
Video Editors
Content Creators
CRM / Lead Management Team
Assign daily tasks, monitor productivity, and improve team performance.
Conduct marketing meetings, campaign reviews, and performance analysis.
Train and upgrade team members with latest digital trends.
2. Real Estate Lead Generation & Performance Marketing
Plan and execute high-budget lead generation campaigns.
Expert-level knowledge in:
Meta Ads (Facebook & Instagram)
Google Ads
YouTube Campaigns
Performance Max
Retargeting Strategies
Manage monthly advertising budgets and deliver maximum ROI.
Improve lead quality and reduce CPL.
Build marketing funnels to support sales closures.
3. Strategy Planning & Business Growth
Create monthly and yearly digital marketing plans.
Develop strategies based on:
Project launches
Sales targets
Market demand
Customer behavior
Competitor analysis
Work closely with Sales Heads and Management to achieve revenue goals.
4. Branding & Creative Direction
Lead complete brand communication strategy.
Guide creative teams for:
Social media campaigns
Premium creatives
Reels & video concepts
Customer testimonials
Promotional campaigns
Maintain strong brand identity across all platforms.
5. Website, SEO & Online Presence
Manage website growth and optimization.
Oversee:
SEO ranking
Landing pages
Conversion optimization
Online reputation management
Google Business Profile growth
6. CRM & Conversion Management
Ensure proper lead flow from marketing to sales.
Track:
Lead response time
Lead quality
Conversion percentage
Sales performance
Implement automation through CRM, WhatsApp, and email campaigns.
7. Reporting & Analytics
Prepare daily, weekly, and monthly reports:
Marketing Spend
Leads Generated
CPL
Qualified Leads
Site Visit Conversion
Booking Conversion
ROI / ROAS
Present growth strategies and reports to management.
Required Skills & Qualifications
3-5 years of Digital Marketing experience
Minimum 3+ years experience managing a 10+ member team
Strong Real Estate industry knowledge preferred
Expert in Lead Generation & Performance Marketing
Strong leadership and decision-making skills
Ability to handle high marketing budgets
Data-driven and target-oriented approach
Excellent communication & team coordination skills
Updated knowledge of AI tools and latest digital trends
Tools Expertise
Meta Business Manager
Google Ads
Google Analytics (GA4)
Google Search Console
CRM Platforms
WhatsApp Automation Tools
SEO Tools
Canva / Adobe Creative Tools
AI Marketing Tools
Role: Digital Marketing Specialist
Industry Type: Real Estate
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
Sourced from naukri