Walk-in || Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns across various online platforms.
• Manage and maintain company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create and coordinate engaging content for social media posts, blogs, websites, and promotional materials.
• Conduct keyword research and support Search Engine Optimization (SEO) activities.
• Assist in managing Google Ads, social media advertisements, and other paid marketing campaigns.
• Monitor website traffic, campaign performance, engagement, and lead-generation metrics.
• Use tools such as Google Analytics, Google Search Console, Google Ads Manager, and social media analytics platforms.
• Coordinate with internal teams to prepare marketing content and promotional campaigns.
• Support email marketing, online promotions, and lead-nurturing activities.
• Research market trends, competitors, customer preferences, and industry developments.
• Prepare regular reports on campaign performance and recommend improvements.
• Ensure consistency in brand messaging across all digital channels.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills

• Good knowledge of digital marketing concepts and online marketing channels.
• Basic to intermediate knowledge of SEO, SEM, social media marketing, and content marketing.
• Hands-on experience with social media platforms and business pages.
• Familiarity with Google Analytics, Google Ads, and Google Search Console.
• Basic knowledge of keyword research and SEO tools.
• Good written and verbal communication skills.
• Ability to create engaging and professional marketing content.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple tasks and meet deadlines.

Basic knowledge of Canva or other graphic-design tools is an advantage.