Walk-in || Digital Marketing Executive

Role & responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, leads, and customer engagement.
• Manage and optimize social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Create and publish engaging social media posts, reels, videos, blogs, and promotional content.
• Plan and manage social media calendars and campaigns.
• Handle Google Ads, Meta Ads, and other paid advertising campaigns.
• Perform SEO activities, including keyword research, on-page optimization, and content optimization.
• Monitor website traffic, rankings, conversions, and campaign performance using Google Analytics and Search Console.
• Generate and analyze digital marketing reports and performance metrics.
• Conduct competitor and market research to identify new marketing opportunities.
• Coordinate with the content, design, sales, and business development teams for marketing campaigns.
• Manage lead generation campaigns and work towards improving lead quality and conversion rates.
• Assist in email marketing, WhatsApp marketing, and online promotional campaigns.
• Stay updated with the latest digital marketing trends, tools, algorithms, and best practices.
• Track campaign ROI and continuously optimize marketing activities for better results.
• Maintain consistent brand communication and online presence across all digital channels.

Preferred candidate profile

• Strong knowledge of Digital Marketing
• Social Media Marketing
• SEO & SEM
• Google Ads & Meta Ads
• Content Marketing
• Lead Generation
• Google Analytics & Search Console
• Basic knowledge of Canva / Photoshop is an advantage
• Good communication and creative thinking skills
• Analytical and problem-solving skills
• Ability to manage multiple campaigns and meet deadlines