Walk-in || Digital Marketing Executive

Role & responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and conversions.
• Manage SEO (Search Engine Optimization) activities, including keyword research, on-page optimization, and content optimization.
• Plan and manage social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create and coordinate digital content, including blogs, social media posts, videos, emails, and landing pages.
• Manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Monitor campaign performance and optimize campaigns based on KPIs such as CTR, CPC, conversions, and ROI.
• Manage email marketing campaigns, including audience segmentation, scheduling, and performance tracking.
• Analyze website and campaign data using tools such as Google Analytics and Google Search Console.
• Conduct competitor and market research to identify new marketing opportunities.
• Collaborate with the sales, design, content, and business development teams.
• Prepare regular reports on digital marketing performance and provide actionable insights.
• Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.
• Manage the company's online reputation and ensure consistent brand communication across digital channels.

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 3 to 5 years of experience in digital marketing, social media marketing, SEO, SEM, or online advertising.
• Strong understanding of SEO, Google Ads, Meta Ads, social media, email marketing, and content marketing.
• Experience with tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and Canva.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging digital content and marketing campaigns.
• Ability to manage multiple projects, meet deadlines, and work effectively in a team.
• Good knowledge of current digital marketing trends, platforms, and best practices.
• Candidates with relevant certifications in Google Ads, SEO, social media, or digital marketing will be preferred.

Perks and benefits

• Competitive salary based on experience and skills
• Opportunities for career growth and professional development
• Exposure to SEO, social media, paid advertising, content marketing, and analytics
• Flexible and collaborative work environment
• Employee recognition and rewards
• Opportunities to work on exciting campaigns and projects
• Supportive team culture with continuous learning opportunities