Walk-in || CRM & Email Automation Specialist

Job Description:

Job Role: CRM & Email Automation Specialist

Experience: 2+ Years
Location: Hyderabad
Employment Type: Full-Time

Joining: Immediate

Salary: 3.2 L/Year

About the Role

We are looking for a CRM & Email Automation Specialist with 2+ years of hands-on experience in CRM management, email marketing automation, lead nurturing, and sales pipeline automation. The candidate will be responsible for building and managing automated lead-generation and follow-up processes, maintaining CRM data, executing email campaigns, and improving lead-to-client conversion.

Key Responsibilities

• Manage and maintain CRM systems, including leads, contacts, accounts, opportunities, activities, and sales pipelines.
• Create automated workflows for lead assignment, follow-ups, reminders, lead nurturing, and re-engagement.
• Design and execute targeted email campaigns for prospecting, nurturing, and client follow-ups.
• Create email sequences with multiple touchpoints based on lead behavior and engagement.
• Configure triggers, workflows, segmentation, lead scoring, and automated follow-up mechanisms.
• Integrate CRM with email marketing, lead-generation, forms, website, and other sales tools.
• Monitor email delivery, open rates, click-through rates, replies, bounce rates, and conversions.
• Maintain CRM data quality by identifying duplicate, incomplete, or outdated records.
• Develop dashboards and reports to track lead generation, campaign performance, sales activities, and conversion rates.
• Work closely with the Sales and Business Development teams to understand lead-generation requirements.
• Build automated processes for inbound and outbound leads.
• Manage email lists, segmentation, personalization, and campaign scheduling.
• Test email campaigns and automation workflows before deployment.
• Identify opportunities to improve sales productivity through CRM and automation.
• Troubleshoot CRM, email automation, workflow, and integration-related issues.
• Maintain documentation for CRM processes, workflows, campaigns, and automation rules.

Required Skills

• 2+ years of experience in CRM management and email marketing automation.
• Hands-on experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, Freshsales, or similar platforms.
• Experience with email automation platforms such as Instantly, Mailchimp, SendGrid, Brevo, Apollo, or similar tools.
• Good understanding of lead-generation and sales-funnel processes.
• Experience creating automated email sequences and follow-up workflows.
• Knowledge of lead segmentation, lead scoring, personalization, and nurturing campaigns.
• Experience with CRM integrations and basic API/webhook concepts is preferred.
• Strong understanding of email deliverability and email campaign best practices.
• Good analytical and reporting skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns and workflows.

Preferred Skills

• Experience with Apollo, LinkedIn Sales Navigator, Instantly.ai, Lusha, SignalHire, or similar prospecting tools.
• Experience in B2B lead generation and outbound sales automation.
• Knowledge of n8n, Zapier, Make, or similar automation platforms.
• Basic understanding of HTML email templates.
• Experience with CRM-to-email and CRM-to-lead-generation integrations.
• Familiarity with sales dashboards and campaign analytics.

Key Performance Areas

• CRM data accuracy and hygiene
• Number of automated workflows successfully implemented
• Email campaign performance
• Lead engagement and response rates
• Follow-up completion and automation efficiency
• Lead-to-opportunity conversion
• Reduction in manual sales follow-up activities
• CRM reporting and pipeline visibility

Educational Qualification

Bachelor's degree in Marketing, Business Administration, Computer Science, IT, or a related field is preferred.