Walk-in || Content Writer

Key Responsibilities

1. Website Content

• Write and update website content, landing pages, product pages, category pages,

and service pages.

• Create informative content related to new and used trucks, commercial vehicles,

and automobiles.

• Develop buyer guides, vehicle comparisons, FAQs, and informative articles.

• Ensure content is accurate, easy to understand, and customer-focused.

2. SEO Content

• Research relevant keywords and create SEO-friendly content.

• Optimize titles, headings, meta descriptions, URLs, and internal links.

• Follow SEO best practices to improve organic traffic and search rankings.

• Work with the SEO team to identify content opportunities.

• Monitor content performance and update existing content when required.

3. Blog & Editorial Content

• Research and write regular blogs and articles.

• Cover topics such as:

• New vehicle launches

• Truck / Automobile comparisons
• Vehicle prices and specifications
• Commercial vehicle finance
• Used vehicle buying guides
• Industry trends
• Reviews and ownership information
• Government policies and regulations affecting commercial vehicles

4. Social Media Content

• Write content for Facebook, Instagram, LinkedIn, YouTube, X and other platforms.

• Create captions, post copy, short-form content, and campaign messages.

• Work with the creative/design team for social media campaigns and reels.

5. Lead Generation Content

• Create content for landing pages, lead-generation campaigns, advertisements,

WhatsApp campaigns and email marketing.

• Develop compelling CTAs to encourage users to submit enquiries or leads.

• Understand customer personas and create content based on different stages of the

buying journey.

6. Research & Competitor Analysis

• Research automobile and commercial vehicle markets.

• Track competitor websites and their content strategies.

• Identify trending topics and new content opportunities.

• Verify facts, specifications, prices, and other vehicle-related information before

publishing.

7. Content Quality & Management

• Proofread and edit content for grammar, spelling, readability and accuracy.

• Maintain consistency in brand voice and communication.

• Update outdated website and blog content.

• Maintain a content calendar and meet publishing deadlines.

Required Skills

• Excellent written and verbal communication skills.

• Strong English grammar and vocabulary.

• Good research and analytical skills.

• Understanding of SEO and keyword research.

• Knowledge of Google Search and digital content practices.

• Ability to write both long-form and short-form content.

• Basic understanding of social media platforms.

• Ability to simplify technical information for customers.

• Good proofreading and editing skills.

• Ability to meet deadlines and manage multiple assignments.

Preferred Skills

• Experience in automobile, commercial vehicle, truck, tractor, BFSI, marketplace or

e-commerce content.

• Knowledge of tools such as Google Search Console, Google Analytics,

SEMrush/Ahrefs or similar SEO tools.

• Experience with WordPress or other CMS platforms.

• Basic knowledge of AI-assisted content tools.

• Understanding of local/vernacular content is an advantage.

Key Performance Indicators (KPIs)

KPI Measurement

Content Output Number of quality articles/pages published

SEO Performance Organic traffic and keyword growth

Content Quality Accuracy, readability and editorial quality

Engagement Page views, time spent, social engagement

Lead Generation Leads generated through content/landing

pages

Content Updates Timely updating of existing content

Publishing Schedule Adherence to content calendar

Conversion CTR and lead conversion from content

Qualification

Education: Bachelor's degree in English, Journalism, Mass Communication, Marketing or a

related field.

Experience: 13 years of relevant content-writing experience. Freshers with excellent

writing and research skills may also be considered.

Personal Attributes

• Creative and curious

• Detail-oriented

• Self-motivated

• Strong researcher

• Deadline-driven

• Team player

• Willingness to learn about the automobile and commercial vehicle industry