Walk-in || Campaign Management Analyst

Job Brief Skills Required:

Minimum 2 years of relevant experience in programmatic ad

operations, Display Ads, A good understanding of the open RTB ecosystem

and working knowledge of different channels, ad formats, SSPs, DSPs,

inventory types Hands on experience with Google Ad Manager, DV360 and

DCM is a plus Working experience with Mobile Ads and Video Ads Direct

experience managing publisher side programmatic platforms including SSPs,

ad exchanges, and DMPs Should be a team player and able to work

collaboratively with the various other internal and external stakeholders

Understanding of digital campaign cycles. Conversant with measurement

tools used in Programmatic like Atlas, Neilsen, IAS etc Excellent analytical

and communication skills

Required Skills :

• Programmatic Advertising Foundations
• Ad Campaign Optimization
• Campaign setup

Roles &

Responsibilities

• Setting up programmatic campaigns and revenue optimization constantly.
• Monitor all ad networks and provide periodic data pointers in order to

optimize available inventory including Mobile add and Web

• Liaison with external and internal stakeholders while integrating new

networks and troubleshoot as and when needed.

• Extract and analyse from online tools and present it to the management in

simple formats

• Reconcile all campaign related reports.
• Periodic update to the CM and AMs on performance of various platforms in

terms of traffic and revenues, including forecasting basis data available.

• Track performance of campaigns on site by sections and ad properties.
• Validate and reconcile external i.e., third party reports from time to time.