Walk-in || Business Development Manager

Role & responsibilities

Roles & Responsibilities:

• Business Development (Managing existing markets and new business expansion)
• Responsible for Doctor referral marketing & Building a strong doctor network. Understand about the key doctors in the region who can refer patients to our hospitals; create deep relationships with them to drive Doctor Referral Business to the hospitals.
• Understand about all the top eye doctors (in private practice and in hospitals) in your region; estimate the total market size and help formulate realistic budgets; maintain relations with leading eye doctors and explore opportunities to make them part of your team.
• Ensure the hospitals are empaneled with leading insurance companies and TPAs, with leading corporates (public sector and private sector) and with government bodies (state government and central government).
• Work with Branch Marketing team to device and implement effective marketing plans to drive revenue; ensure the branch teams collect feedback about which campaigns actually helped to drive walk-ins.
• Understand about the key doctors in the region who can refer patients to our hospitals; create deep relationships with them to drive Doctor Referral Business to the hospitals.
• Monitor the competitors to learn the new updates in the industry and research about the same.
• Identify potential catchments for business expansion.
• Competitor analysis.

* Responsibilities can be modified subject to necessity.